The Best White Label SEO Tools for Marketers and Agencies

The Best White Label SEO Tools for Marketers and Agencies

White label SEO tools allow you to extend the range of SEO offerings you can present to clients without needing to develop new tools, reporting offerings, or functionality yourself.

White label — or SEO reselling as it is sometimes called — allows you or your agency to focus on what you do best. Even if you primarily do design, development, advertising, or ecommerce, chances are most clients will also want at least some SEO-related services. By opting for white label SEO tools, you can skip the need to retrain employers, divert resources, or bring new workers on board. You just keep doing what you do best while reselling the SEO tools and services of others.

White labeling has been around for a while. And simply means the dashboard, analytics screens, or output of an SEO tool are provided to you “unbranded.” By placing you or your client’s branding on SEO tools or their output, you can effectively extend your offerings with another organization’s toolset.

“White labeling” as it relates to SEO tools provides you with the following options:

  • Branding a tool as your organization’s own
  • Reselling a tool to a client, even though you didn’t make the tool
  • Setting up a custom domain that houses a suite of tools made by your firm or others
  • And discreet billing for services provided by others.

The benefits of white label SEO tools include:

  • The ability to ramp up services quickly for increased demand
  • The ability to offer an increased set of services to individual clients
  • The ability to implement a greater range of up-sells
  • The ability to run with your expertise, and let other firms augment your skill set
  • The ability to respond to upswings and downswings in demand in a cost-effective way

Currently, there are a wide range of SEO tools that have been “white labelled.” The most common types of white label SEO tools include:

  • Reporting Tools
  • Auditing Tools
  • Analytics Tools
  • PPC Tools
  • Dashboards
  • And Entire Platforms or Ecosystems of SEO tools

The range of white label SEO tools can be daunting. WIth every new external tool implemented into your offerings you have to wonder:

  • Could I have trained an existing worker to augment our offerings in this area?
  • Could we have built a better tool ourselves?
  • And even, should we just be focusing on what we currently offer?

Well, luckily for you there are already thousands of reviews on most popular white label SEO tools.

The researchers of this article also have first hand experience for a wide range of the products presented below.

If you’re wondering about the best white label SEO tools of 2019, be sure to check out our thoroughly vetted reviews below!

Table of Contents

What to Look For in a White Label SEO Tool

Getting to the heart of high quality white label SEO tools involves establishing two sets of requirements:

  • That the tool meets your performance and range of functionality requirements
  • That the tool is “white labelled” to the extent you need it to be

Establishing performance and functionality requirements depends on your price point, what type of tool you’re looking at, and offerings of competing tools. In essence, part of choosing a white label SEO tool is as simple as answering ‘how good is the tool?’

As an agency or SEO professional looking to expand services through white label or SEO reselling, you need a tool that is “white labelled” to the extent you need it to be.

Some of the key ways in which a tool or service can be white labelled include the following:

  • Ability to make design choices in tool
    • Common choices include custom headers, footers, typography, and logos
  • Ability to match branding of your brand or client’s brand
    • Any white label seo tool worth its salt allows users to place a logo of their choice on the tool
  • Ability to host tool on a custom domain
    • Cloud-hosted seo tools allow you to place white label tools on custom domains or subdomains like WhiteLabelTool.YourAgency.com
  • Ability to brand reports
    • Ensure every step of a client’s journey is white labelled
  • Ability to customize amount billed and billing details
    • Most professional-level white label SEO tools allow you to charge what you want and provide a number of payment provider integrations
  • Ability to integrate all needed data streams
    • Many white label SEO tools provide functionality for importing custom data and “mashing up” data from multiple sources.

Once you’ve established that a tool meets you functional and white-label centered requirements, you can begin incorporating the tool into your offerings.

Ready to include analytics, auditing, site monitoring, and PPC to your existing line up? Be sure to check out tactics for ramping up with SEO reselling below.

White Label SEO Tactics

White label SEO tools are a great way to increase your SEO offerings and focus on what you or your agency does best. But if you’re hoping to get beyond one-off use cases for white label tools, you’ll want to employ new SEO tools in a way that joins your larger business strategy.

Some of the most common strategies for aligning white label seo tools with business goals include the following:

  • Including white label SEO tools within hosting or content management offers.
  • Using white label SEO tools such as audit request forms as a lead generation tactic
  • Customizing white label SEO tools and charge a reseller fee to clients (if your contract allows this)
  • Producing live outputs for customers that require no manpower
  • ”Catching up” from service agreements in which you’ve been behind using automation from new white label SEO tools.
  • Using white label SEO tools in-house
  • Outsourcing processes you’re inefficient with while focusing on what you do best

With that said, white labelled tools can provide large segments of what is provided by an entire agency or SEO professional. By using white label SEO tools wisely, they can help you to greatly expand the reach and desirability of your business offerings.

The Best White Label SEO Platforms

White label SEO platforms are one-stop shops for a wide variety of white label SEO tools and services. Many platforms can be configured as an add-on to content management systems, or as a subdomain on your own site.

Once you’ve configured which tools a given client has access to, and set up billing, your client will have the opportunity to view up-to-date reporting, order more services, and communicate with your agency in an organized and efficient manner.

In a way, white label SEO platforms combine all of the categories we’re going to look at further down this guide. That is, white label SEO platforms are one location to house multiple white label SEO tools as well as communication channels with your organization.

While we’re primarily focused on white label SEO tools in our guide, you should note that many white label SEO platforms offer more than tools. Common offerings include locations to track and order content management campaigns, link building, and a variety of SEO services. With the ability to integrate these selling points into a data-driven dashboard and track service orders along with results, platforms create a great deal of value for customers.

Such a wide range of white label SEO platforms exist, that your choice will likely come down to specific offerings within a platform and the needs of your clients. With that said, a number of common features are associated with top-notch white label SEO platforms in 2019.

To compile our ranking on the topic, we took a look at a variety of metrics including:

  • Number of integrations
  • White label options
  • Pricing (the cheaper the better!)
  • Customer Experience
  • Range of additional offerings (link building, content campaigns, and so forth)

1.) PosiRank All-in-One SEO Platform

Simply put, Posirank blows most other white label SEO platforms out of the water with its range of on-page and off-page SEO outsourcing options. While not cheap, PosiRank presents a staggering array of both “live” analytics and auditing tools, options for automation, and active site building components including citation cleanups, paid links, and content campaigns.

PosiRank have fulfilled over 125,000 product orders and ranked over 7,000 sites on the first page of Google for keywords they’re seeking. We particularly like the integration of outsourced SEO options within analytics dashboards. Users can schedule regular or one-off “boosts” to their campaigns. And while not cheap, most SEO outsourcing options are within standard market rates.

“Gray power” options allow advanced users to order SEO optimizations with higher risk and reward. The best deals for pricing occur with wholesale access. Wholesale access costs $300 (or credits, as they call them) a month. If you or your clients spend more than 300 credits, the monthly fee is waived. Additional offerings including the coordination of a scholarship for your page,

Tools and services within the platform include:

  • Campaign Architect
  • Reputation Management
  • SEO Promotion
  • Sensitive Niche Promo’s
  • Content Orders
  • Onsite SEO
  • Build Assets That Rank (Sites and Videos)
  • Expert SEO Consultation
  • Backlink Cleanup
  • For: Established agencies and outsourcing off-page SEO
  • Starting Price: $200-$300/Month
  • Max Price: $1,000’s/Month

2.) WebCEO’s White Label SEO Platform

WebCEO’s full service white label SEO platform presents an impressive alternative to PosiRank’s system for freelancers and agencies looking for a platform that includes everything except for outsourced off-page SEO. $99/month provides a plan great for small to medium agencies that provides:

  • Daily Automated Scanning
  • API Access for white label SEO tools
  • Unlimited Projects
  • Unlimited Page Audits
  • Branded Reports
  • And Unlimited SEO Leads per day

With a starting plan at $39/month, and an agency option that’s pay as you grow from $99/month, WebCEO occupies a prime pricepoint for individual freelancers or small to medium agencies that may want to build out their white label offerings through the WebCEO API.
From among WebCEO’s offerings, we particularly like the full white label experience, automation of auditing and analysis, and the ability to host their tools wherever you like. While WebCEO isn’t going to manage the outsourcing of your SEO tasks like PosiRank, it’s also at a substantially lower price point and provides a wide range of automation and analysis options. SEO lead reports are another unique offering. These reports can be generated manually or automatically and provide actionable SEO optimization reports for potential clients.

  • For: The small but growing agency
  • Starting Price: $39/month
  • Max Price: $299/month

3.) SERanking’s White Label SEO Platform

SERanking’s White Label SEO platform is built with the SEO, marketing professional or agency in mind. The SERanking platform is completely white labelled, allowing for self-hosting of cloud-based tools, complete stylistic customization, and custom performance-based invoicing. Advanced billing options allow webmasters and agencies to bill clients by the number of queries or reports requested, or at a flat rate.

Similarly to WebCEO, SERanking’s platform offers a wide range of automated or manual auditing, backlink checking, competition analysis, and traffic forecasting tools. PPC competitor and social media management analysis tools are a unique offering among platforms. And best of all, programmatic access allows even greater access to custom dashboards and analysis.

A comprehensive list of feature types within SERanking’s platform includes:

  • Fully White Labelled
  • API Access
  • Advanced Billing Options
  • Keyword Rank Tracker
  • Backlink Monitoring
  • Keyword Suggestion Tool
  • Website Auditing
  • SEO/PPC Competitor Research
  • Marketing Plan
  • Backlink Checker
  • Automated Reporting
  • Social Media Management
  • Keyword Grouper
  • Lead Generator
  • On-Page Checker
  • Page Change Monitoring

Perhaps best of all, this full suite of analytics, billing, reporting, and monitoring tools is available for between $23 and $189, depending on if you want daily or weekly monitoring and the range of options you want access to.

  • For: Wallet friendly automation and analysis
  • Starting Price: $23/Month
  • Max Price: $189/Month

White Label SEO Platform Checklist

In searching for the right white label SEO platform, be sure to consider the following details:

  • Are you paying for platform ‘bloat’ when you just need a single white label tool?
  • Does the platform offer the data stream integrations you need, and if not do they offer custom data imports?
  • Do you need off-site SEO outsourcing help?
  • Do you need API access to tools for complete custom solutions?
Pricing per Month
  • Min: $23
  • Average: $266
  • Max: $1,000’s

The Best White Label SEO Dashboards

At the end of the day white label SEO tools are about presenting best-in-class reporting and actionable analytics to clients. Straight up usability and the ability to customize dashboards can go a long way in making a good white label seo tool into a winner.

While freelancers and agencies are paid to pore over site and campaign data, clients want clarity and the ability to mine insights related to their overall business goals. This is where dashboards become very important.

Though dashboards aren’t tools per se, they’re an integral component for both agencies and freelancers managing white label seo accounts, and to clients being provided with white label seo tool usage.

For this portion of our ranking we’ve considered the following metrics while discerning the best white label SEO dashboards of 2019:

  • ‘Wow factor’ / Incredible Design
  • Usability and customizability of reporting
  • White Label Style Options
  • Mobile Apps
  • Dashboard mentions within reviews

1.) Cyfe

Cyfe’s white label SEO dashboard service stands out for the number and range of data integrations offered, unique features like data mashup and customizable exporting abilities, and full white label customization.

A whopping 144 integrations are available through Cyfe. And with advanced filtering, mash-up, querying, and reporting customizations, Cyfe is certainly a data lover’s dream. As one may expect, a wider range of data types are supported through the dashboard including sales data, social media data, SEO data, PPC data, and analytics data. Custom data sources extend these offerings even further, allowing freelancers and agencies the ability to pull all types of custom data from client servers to present on their dashboards.

Reporting through Cyfe takes a variety of forms. Some of our most loved features include the ability to set up email or SMS notifications that can be triggered by a wide range of data-driven events. Clients can manage their own dashboards while leaving the basic settings you’ve enabled for them set up on the provider end.

The icing on the cake with Cyfe is that all clients get access to an unlimited number of dashboards.These highly customizable dashboards are entirely white label, can be hosted on a custom domain, produce branded reports, and even offer a TV mode.

  • For: Agencies wanting the most integrations and scalability
  • Starting Price: $29/Month
  • Max Price: $20 per client / Month

2.) Dash This White Label SEO Dashboard

Dash This provides the gold standard for two of the most central components of quality white label SEO dashboards: a ton of data sources that can be integrated, as well as highly customizable design.

While many white label SEO dashboards allow some basic level of customization, Dash This has made something of a business of high-end totally customized dashboards. Want your brand colors on every legend, header, and graph? Done. Want specific fonts, or want Dash This’ designers to come up with something special for you? They do that.

Accounts start with access to three dashboards, with enterprise accounts offering up to 100. Preset options and the ability to quickly clone entire dashboards allow mid to large-sized organizations to quickly ramp up their dashboard offerings, standardizing options where needing and customizing elsewhere.

Some of the long list of integrations available in Dash This (the most of any dashboard organization we surveyed) include the following: Google Analytics, Google Ads (Adwords), Facebook Insights, Facebook Ads, Facebook Business Manager, Instagram, Instagram Ads, LinkedIn Pages, LinkedIn Ads, Twitter, YouTube, Google Search Console, SEMrush, Moz, Ahrefs, Majestic, Bing Ads, Google+, Mailchimp, DoubleClick Campaign Manager, DoubleClick Search, Adform, Keymetric, Campaign Monitor, GinzaMetrics, Perfect Audience, Marchex, Searchmetrics, Formstack, WebCEO, Brightcove, ClickMeter, and ComScore.

  • For: High production volume and high volume dashboard providers
  • Starting Price: $33/month
  • Max Price: $599/month

3.) Agency Analytics

Agency Analytics presents an extremely strong contender for the best white label SEO dashboard. The company’s dashboard checks off many requirements for discerning buyers. Particular strengths include 100% white labelled dashboards, the ability to save “brands” and present them to a range of clients, integration with a number of data providers, automated reporting, and a branded mobile app.

White label features that stand out in Agency Analytics’ dashboard include a precision color picker, integration of icons and branding materials on desktop and mobile apps, the ability to host dashboards where you would like, and the ability to group white label settings into reusable “profiles.”

Reporting is another strong suite of agency analytics. Reporting can be scheduled into the future, and you can build out templates meant for particular client groups. Types of reports built into Agency Analytics’ dashboard include SEO, PPC, Social, Email, Call Tracking, and Reviews.

Finally, Agency Analytics offers over 30 integrations with data providers. Particularly unique among their data integrations include call tracking as well as review provider data.

  • For: Efficiency-Seeking mid to large-sized agencies
  • Starting Price: $39/Month
  • Max Price: $499/Month

White Label SEO Dashboard Checklist

In searching for the right white label SEO dashboards, be sure to consider the following details:

  • Do you need a ‘pure’ dashboard’ solution or a whole platform?
  • Do you need to provide clients with a means to customize their own dashboard?
  • What data stream integrations are needed?
  • Do you need design help for our dashboards?
Pricing per Month
  • Min: $20
  • Average: $59
  • Max: $203

The Best White Label SEO Analytics Tools

Though integrally tied to white label dashboards and platforms, some white label SEO providers truly excel in the stand alone discipline of analytics.

Now, good analytics mean different things to different users. So we’ve tried to provide white label SEO analytics tool providers with a wide range of applications. With that said, there are some crucial SEO data providers that few campaigns can get on without.

So what does a quality white label SEO analytics provider look like to us? What this means to us is that a white label SEO analytics provider provides a particularly large range of data source integrations, a wide range of methods through which to sort and analyze data, and likely proprietary methods for gaining or analyzing data.

The particular metrics by which we’ve sorted through the top-rated white label analytics tools is listed below:

  • Range of adoption (you don’t want your analytics providers going anywhere)
  • Number of queries for price
  • How up-to-date results are
  • Range of tools for analysis

1.) Authority Labs

Authority Labs is potentially the single “go-to” location for location-based SEO data. While local SEO isn’t a huge deal for every campaign, for many it’s at the heart of campaign success. Additional reasons we love Authority Labs’ analytics offerings include the fact that it’s 100% white label, data collection methods can be customized for every client, and it offers world-class reporting and analysis tools.

Some of the data offerings almost exclusively offered by Authority Labs include detailed clickstream data (click patterns for keywords), local keyword data sortable by city, state, or zip code, big data integration options, and custom data collection methods.

A newly redesigned API offers more extensible applications of Authority Labs’ cutting-edge data sets. Along with 100% customizability through white label, Authority Labs is our pick for far-and-away the best white label SEO analytics tool on the market. This is particularly true if you or your clients heavily utilize local SEO or ecommerce-related SEO data.

  • For: E-Commerce and Local SEO Whizzes
  • Starting Price:$99/Month
  • Max Price:$450/Month

2.) SEMRush

SEMRush is one of a handful of go-to data sources for online campaign management. What many users don’t realize, however, is that at the enterprise level SEMRush has full white label ability. We think SEMRush is one of the top white label analytics tool due to the wide range of data sources that SEMRush can compile rapidly, the intuitive dashboards many industry professionals already know how to use, and SEMRush’s years of steady excellence as a tool set.

Reports offered through SEMRush are built on a wide variety of data types including:

  • Organic Research
  • Advertising Research
  • Display Advertising Tool
  • Backlinks
  • Keyword Research
  • Product Listing Ads

The ability to gather all sources of data available on SEMRush, mash them together, and present regularly scheduled (and elegantly designed) reports, is a serious boon to any agency worth their salt.
A range of proprietary tools render the massive amount of data available through SEMRush into actionable insights. Tools available through white label include:

  • Position Tracking
  • Site Audit
  • Social Media Tracker
  • Social Media Poster
  • Brand Monitoring
  • On Page SEO Checker
  • Backlink Audit Tool
  • Organic Traffic Insights
  • Content Analyzer
  • PPC Keyword Tool

Perhaps the icing on the cake is that SEMRush’s enterprise plans also offer API access, meaning the options for crafting a dashboard with a world-class data source are practically endless.

  • For: Established freelancers through large agencies
  • Starting Price: $333/Month
  • Max Price: $399+/Month

3.) WooRank

WooRank excels by providing a somewhat different set of datasets than SEMRush or Authority Labs. While our previously mentioned contenders for the best white label SEO analytics tools are heavy on SERPs data and user behavior in search engines, WooRank provides more on-site SEO with actionable tips regarding usability, use patterns, technical site issues, and direct competitor analysis.

With highly customizable pdf reports available at the Pro level, WooRank is also the most affordable of the tools we’ve ranked in this section. Additional entirely white label reporting options include marketing checklists, comparisons to competitor sites, and tracking of your site’s strengths and weaknesses.

While other tools listed in this section may provide more raw data, WooRank focuses on connections between SEO-related data and business outcomes. This makes WooRank perhaps the best option for presenting actionable information to non-marketing professionals within a client organization.

  • For: Agencies interfacing with non-marketing professionals
  • Starting Price: $179/Month
  • Max Price: $249/Month

White Label SEO Analytics Checklist

In searching for the right white label SEO analytics tools, be sure to consider the following details:

  • Do you want a ‘cookie cutter’ or customizable analytics solutions?
  • Do you need API access for custom analytics solutions?
  • Does the analytics tool offer analytics solutions in ALL critical areas for your clients?
  • Are our clients comfortable with marketing data? Or do they need more filtered information?
Pricing per Month
  • Min: $99
  • Average: $284
  • Max: $450

The Best White Label SEO Audit Tools

SEO auditing is one of the best “gateway” services through which to create more-lasting client-agency relationships. Being able to present actionable data from the outset of a proposed SEO campaign can win big points, particularly from business leaders who have never utilized your firm or SEO at all.

Additionally, SEO auditing is often provided as a free service through which you can generate new leads. This can be a crucial funnel for agencies, and we haven’t neglected to consider the role a quality embeddable auditing tool can play in your onboarding efforts as an agency or freelancer.

Auditing is a component of nearly every white label SEO tool providers’ toolset. With that in mind, some white label providers truly excel in the breadth or depth of their auditing functionality.

So what did we look for in white label SEO auditing tools? The following metrics helped us to discern some of the best white label SEO auditing tools of 2019:

  • Range of metrics considered in audit
  • Ease of exploring audit data
  • Range and specificity of actionable tips or suggestions
  • User Reviews
  • Pricing

1.) WooRank

As we mentioned in the previous analytics section, WooRank excels at providing automated and excellently designed suggestions for site and business manager clients. By incorporating a wide range of usability, competitor, use pattern, and technical SEO indicators, WooRank provides a one-stop shop for a high quality site audit for clients.

Audit data from WooRank can be downloaded as slides or a PDF, and can incorporate a wide range of data sources. Data sources are compared to WooRank’s database of other sites — and perhaps most importantly, competing sites — and audits are populated with what your site does well, or not so well.

In the realm of free white label SEO audit tools, WooRank is slightly pricier. With that said, WooRank is actually a whole suite of white label tools that just happens to excel with auditing capabilities. In light of the entire range of offerings from the company, WooRank is priced quite moderately.

For those seeking a highly detailed yet approachable audit that can be sent to marketing and non-marketing professionals, you can’t do better than WooRank.

  • For: Agencies willing to pay some for audits and wanting tons of actionable tips
  • Starting Price: $179/Month
  • Max Price: $249/Month

2.) SEOptimer

SEOptimer excels as a white label SEO audit tool provider on several fronts including pricing, the use of an auditing tool as a marketing tool, and the range of input types covered in audits provided by the service.

SEOptimer is actually built for both agencies (and SEO professionals) as well as DIY’ers. With this in mind you can rest assured that even non-marketing professionals will be able to follow suggestions in the audit.

Despite its ease of use, SEOptimer’s audit tool looks through a wide range of inputs to generate a report. Additionally, the tool is highly customizable, offering support in a wide number of languages and full visual customization.

For agencies looking to empower their customers (or DIY’ers), SEOptimer also provides a suite of useful tools that help to implement suggestions brought up by the audit. These tools include a meta tag generator, a keyword generator, a robots.txt generator, an .htaccess file generator, and an XML sitemap generator.

Finally, SEOptimer offers the ability to embed their audit tool on your site, offering free lead generation tool for those seeking SEO advice. While this is a common feature among audit-centered tool providers, not many of the large SEO platform providers or analytics providers provide this functionality. If this functionality is going to be central to your SEO service marketing strategy, you may want to consider SEOptimer.

  • For: Agencies looking to empower customers and embed a free audit tool
  • Starting Price: $29/Month
  • Max Price: $59/Month

3.) MySiteAuditor

MySiteAuditor has been around for a number of years and excels as an affordable, highly brandable, and elegantly designed audit tool. Unlike many other white label SEO tool providers, MySiteAuditor offers white labelling ability at their lowest price point.

If you’re looking for an audit form you can customize to a great degree and that works in a variety of form factors, MySiteAuditor should be on your list of tools. A range of predesigned forms allow for A/B testing of lead generation through auditing tools. Prebuilt forms include full-page forms, smaller forms that can be integrated into emails, as well as sidebar forms.

A wide range of on and off-site metrics are compiled into MySiteAuditor audits. Placed in an elegantly designed audit report with your branding and custom colors, an automatically generated executive summary ends the report with actionable tips.

With no doubt, MySiteAuditor has competitive audit tool offerings that err on the side of focusing on audit forms as a lead generation tool. What’s more, MySiteAuditor is one of the most affordable tools in any of the rankings in our guide of the best white label SEO tools.

  • For: Budget conscious freelancers or agencies looking for a lead generation auditing tool
  • Starting Price: $39
  • Max Price: $79

White Label SEO Audit Checklist

In searching for the right white label SEO auditing tools, be sure to consider the following details:

  • Do you need auditing tools separate from large white label platforms?
  • Do you have an idea of what information our clients find useful in an audit?
  • Are you using audit tools as a lead gen method?
  • Are you auditing SEO only or other digital marketing indicators as well?
Pricing per Month
  • Min: $29
  • Average: $105
  • Max: $249

The Best White Label SEO Reporting Tools

Quality reporting is central to retaining valuable clients. Even if clients have noticed recent successes on their site, daily, weekly, or monthly reports are your chance to link SEO and marketing campaigns you’ve run to key business objectives.

Besides results, reporting is potentially the most important element of an SEO campaign for clients who don’t know how to read technical SEO indicators.

Additionally, reporting is a skill set that many freelancers and agencies don’t immediately hone. Just because you’re great at managing or organizing SEO campaigns doesn’t mean that you know how to create documents that compel organizational leaders to make critical business decisions.

Some of the most common features that top SEO reporting tools offer include:

  • Ability to “mash up” many data sources for analysis
  • The ability to schedule routine reports for clients and deliver them automatically
  • The ability to fully customize the ‘look’ of a report
  • The ability to set up report templates that can be reused with clients
  • Automatically generated insight-filled reports

While a large number of white label SEO analytics tools, dashboards, and entire platforms offer reporting capabilities, sometimes you just need to add reporting to your repertoire. For this reason, we’ve erred on the side of tools that primarily focus on reporting in our ranking of the best white label SEO reporting tools.

To compile our ranking we considered the following metrics:

  • Range and Depth of Customization
  • Ability to Template Reports
  • Automation Abilities of Tool
  • Ability to integrate many data streams
  • Reviews of the tool
  • Pricing

1.) RankRanger

RankRanger is actually a good bit more than just a white label SEO reporting tool. Dashboards and analytics factor heavily into the brand’s offerings, and this shows in their reporting prowess. For the price, you also get a TON of tools related to analytics, dashboards, and reporting in a white label way.

With that said, reporting for RankRanger is high quality and versatile enough to bag the top spot in this year’s ranking of the best white label SEO reporting tools.

Some of the key features we love about RankRanger’s reporting include the ability to send separate reports highlighting different segments of the same data sets to different team members, the interactive nature of their reporting, and the massive number of data stream integrations available for reporting. Additionally, you can import your own custom data streams (or those of your clients) to create a truly valuable reporting experience.

Reports are fully customizable and white label. If you’re in a rush, use one of RankRanger’s many templates. Or build a template of your own to reuse with a set of clients. A wide range of widgets and combinations of widgets allow for patterns to be crafted that just aren’t visible with cookie cutter reporting tools.

Finally, RankRanger is one of the most affordable tools listed in our ranking. This is particularly true in light of users’ ability to leverage RankRangers’ analytics, dashboard, and reporting tools. If you’re looking for an all around white label SEO tool set that has really perfected the reporting aspect of SEO reselling, RankRanger is a sure shot.

  • For: Agencies looking for a report-centric all-around white label SEO tool
  • Starting Price: $69/Month
  • Max Price: $399/Month

2.)BrightLocal

BrightLocal is unique in that it a highly customizable local SEO-centered reporting tool. While there are a range of tools that let you input custom data streams, using a service that automatically integrates local keyword data can greatly streamline your reporting process if many of your clients are centered on local SEO.

Besides filling the unique niche of local SEO reporting, BrightLocal is also highly customizable. Reports can be offered online, as PDFs, or in CSV. Users can create an unlimited number of white label “skins” to provide reporting with similar formats to groups of users. Reports can be scheduled at any interval you choose at no extra cost.

Local components of reporting that come standard at BrightLocal include tracking of Google Maps, Bing Local, and Yahoo Local keywords, as well as analysis of competitors on these and regular Google search results.

One final selling point for BrightLocal is that it is truly a reporting tool first and offered without the “bloat” of an entire platform of white label SEO tools. For agencies looking for a reporting-only solution centered around local search, BrightLocal is a no-brainer.

  • For: Agencies with local SEO clients looking for reporting-only tools
  • Starting Price: $49/Month
  • Max Price: $79/Month

3.) ReportGarden

ReportGarden is our second “report-only” white label SEO tool. If you can’t guess by their name, reporting is their specialty, and it shows through the number and quality of their custom report types. If none of the pre-built reports are your type of hype, ReportGarden is highly customizable.

ReportGarden has two other unique selling points that include how quickly beautiful reports can be assembled, as well as the range of actionable insights automatically generated by reporting. Reports can be assembled in as few of 5 minutes, and templates that you like can be re-used with multiple clients.

Integrations on the ReportGarden platform include Google Adwords, analytics, or Bing Accounts. Additionally, unique reporting metrics related to call tracking and localization are available at higher price points. And perhaps one of the best components of the platform is that by default it makes many reporting choices for you.

If you’re looking for a white label SEO reporting tool that has years of insight to provide on most common reporting topics, and that can offer either opinionated reporting templates or great customizability, ReportGarden is a great choice.

  • For: Budget-conscious agencies looking for time savings
  • Starting Price: $140/Month
  • Max Price: $1,299/Month

White Label SEO Reporting Checklist

In searching for the right white label SEO reporting tools, be sure to consider the following details:

  • Do you understand what information you need to report to clients?
  • Do you know that reporting will have a measurable impact on client retention?
  • Do you need reporting or a whole suite of analytics and dashboard-building tools?
  • Do you need the ability to “mash up” a variety of data sources?
Pricing per Month
  • Min: $49
  • Average: $339
  • Max: $1,299
Adam Steele

About Adam Steele

Link builder/SEO since 2010. Founder of Loganix. We enjoy doing the heavy lifting in SEO. Find me on Twitter at @adamgsteele.