Citation Cleanup FAQ
How long does a citation cleanup campaign run?
Six weeks from start to finish. Why so long? We don’t just hit up the big directories, we contact everyone. We don’t believe in shortcuts at Loganix, because we realize it is more than just citation consistency, it’s brand and messaging consistency. It only takes one dude to see your incorrect address on a directory, show up, and then cause a fit so huge, you’re in hole for 5k/mo to an ORM company, which by the way, we do that too : ) Don’t settle for any less than the full job.
Your cleanup is done in 3, 2 week increments: week one outreach, week 2 wait, reply and update status. Rinse and repeat.
Do you need my email address for outreach?
If you or your client can give us an email address (with webmail access) that is associated to the business we are cleaning up, AWESOME. In campaigns where we have use of this, our success rate is much higher.
Otherwise, we create a Gmail address like… email@example.com and use it. It is somewhat shocking just how many directories, without verifying who you are, will change business info.
How do you handle verifications?
If we had directory logins, a login to the email that created the directory, we’d be good to go. Guess how many times out of ten that happens? Nearly zilch. Oh well, we are pretty resourceful when we need to be, and can usually get around email verifications.
However, when it comes phone and postal mail verifications, unless you’ll allow us to get on a flight, and pick up your mail or phone at work (or that of your client), we are kind of SOL. BUT wait, what’s this, yes we do have a guide for that. Not only will we tell you in your report what you should do (labeled ACTION RECOMMENDED), we have a nifty little FAQ that will accompany it. You didn’t think we’d leave you high and dry did you? We’re not like other citations builders – you’ll learn that.
What is your typical cleanup success rate?
1712%. No, that doesn’t make sense. We’re good, but not that good. Generally speaking, without any logins, or email associated to the business, we average at about 70%. Not bad considering we need to convince a ton of directories that don’t give a crap to a) give a crap and b) trust that we represent you. IF we do have an email, or logins, that % gets a heck of a lot higher, obviously. I mean, it gets real good. You might just call us Mr. Clean. Call me, Mr. Clean. I’m Mr. Clean.
Do you clean up at the aggregator level?
No, but it’s them, not us. We talk a big game, but these guys just won’t play ball. We tried to talk to them, I swear it. Alas, they need to get paid like everyone else. And so, we update manually, one by one by one by one by one….by one. By one.
HOWEVER, if there is already a listing there, we are going to appeal to our connects (short for connections because we’re cool like that), and see if they’ll hook us up and fix it for you. Does it work all the time, no. Occasionally we run out of Ramen and Haagen Dazs minis to bribe them with, and they aren’t quite as forthcoming.
What if I have directory logins?
Bonus. Winner, winner chicken dinner. Not only is this going to cost you less than a nice dinner out, we’re going to be able to tackle it way more fast-like, and with much greater success. Because, well, we have logins.