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40+ Point Local SEO Checklist to Supercharge Your Local Marketing

40+ Point Local SEO Checklist to Supercharge Your Local Marketing

Do you want to rank your local business in Google and other local search engines? Of course you do. As a small business owner, you want more people to visit your website, and local SEO is how you make that happen. With 46% of Google searches being local, getting your site ranked can be the difference from getting a few leads, to getting A LOT of leads. So what’s the catch? Well, local SEO can be difficult if you don’t know what you are doing. Thankfully, we’ve put together this handy local SEO checklist so you can get your site optimised in no time. But first, let’s quickly look at Google’s ranking factors for local SEO: Local SEO ranking factors In order to optimise your site to rank for local searches, it is important to know which of Google’s ranking factors will affect your site. The extra challenge of local SEO is that you want to not only appear in the standard organic search results, but also as parts of the maps pack via your Google My Business listing. Now obviously, no one knows these factors for certain. But according to a study by Moz, here are some most important signals to focus on to grow your local digital marketing presence: Google My Business Link Review On-Page Citation Behavioral Personalization Social Getting started with local SEO Let’s begin with the local SEO best practices that you should be doing before you start tackling anything else. Will implementing these things have a direct effect on rankings? Probably not. Should you still try and tick them all off? Absolutely. These are...
The Best White Label SEO Tools for Marketers and Agencies

The Best White Label SEO Tools for Marketers and Agencies

White label SEO tools allow you to extend the range of SEO offerings you can present to clients without needing to develop new tools, reporting offerings, or functionality yourself. White label — or SEO reselling as it is sometimes called — allows you or your agency to focus on what you do best. Even if you primarily do design, development, advertising, or ecommerce, chances are most clients will also want at least some SEO-related services. By opting for white label SEO tools, you can skip the need to retrain employers, divert resources, or bring new workers on board. You just keep doing what you do best while reselling the SEO tools and services of others. White labeling has been around for a while. And simply means the dashboard, analytics screens, or output of an SEO tool are provided to you “unbranded.” By placing you or your client’s branding on SEO tools or their output, you can effectively extend your offerings with another organization’s toolset. “White labeling” as it relates to SEO tools provides you with the following options: Branding a tool as your organization’s own Reselling a tool to a client, even though you didn’t make the tool Setting up a custom domain that houses a suite of tools made by your firm or others And discreet billing for services provided by others. The benefits of white label SEO tools include: The ability to ramp up services quickly for increased demand The ability to offer an increased set of services to individual clients The ability to implement a greater range of up-sells The ability to run with your expertise,...
How Google SSL Requirements Impact Your Website’s SEO

How Google SSL Requirements Impact Your Website’s SEO

In a push to further secure and better encrypt the internet, Google has been making changes to how their various products and services treat SSL certificates. The new default for Google’s outlook on the internet includes encryption – a secure connection (HTTPS) is required, no longer a feature only for online banking and shopping sites. This decision is arguably the right move for the internet, in an age of privacy concerns and 3 letter agencies doing mass surveillance with bulk data collection, but it can be harmful to your business if your website remains insecure. If your website is available over HTTP but not HTTPS it’s possible that you may see a loss in traffic, user trust, and likely a negative impact your conversion rates. Chrome Listing Websites As “Not Secure” Google made an announcement on their security blog in early 2018 about the changes coming to Google Chrome and the changes they were making to alert web surfers that they are browsing an insecure site. A previous announcement in October 2017 stated that these changes were coming, but at that time it only applied to HTTP (non-secured) pages where users were asked to enter personal information. Starting in July 2018 Google launched the change in Chrome that any websites loading over HTTP would now carry a “Not secure” warning in the browser’s address bar by default. This was a big shift, treating unsecured websites neutrally (except in scenarios where personal data was being entered) to now looking at them in a negative light at all times. These changes also brought a shift to how HTTPS encrypted sites were...
The Zero-to-Hero SEO Guide for Your Copywriters

The Zero-to-Hero SEO Guide for Your Copywriters

The SEO Guide for Writers This is a crash course that was recently developed for our copy team, and it has really helped our new writers get into the rhythm of things. It’s short and simple, but the perfect kind of thing to throw at your team for awhile so you can come back expecting them to understand what drives your needs. Understanding Search To be a good SEO writer, it’s very important to take a step back and understand how Google works, and how to feed them what they want. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Early in their existence, Google didn’t do this very well. SEOs could exploit loopholes and get their pages ranked first. Many still do, but not for long. Every day Google gets better, and they improve their algorithm to identify high quality and relevant content. That means, if you try and game the system to get optimized, mechanized or irrelevant writing to the top page of Google, you will get taken down eventually. That also means, if you write original, interesting and compelling content that deserves to be read, you will be ranked and rewarded appropriately in Google’s search results. Notice how I said appropriately and not first? Google Killed the SEO Copywriter Now, in 2015, we’re held to a higher standard. Previously, optimizing an article for Google was only really a process of picking the right keywords and organizing them in the right places and in the right quantities. Not that this isn’t important. It definitely still is. But today, great content needs...
Our Agency’s Epic 200% Productivity Secret: [Trello & Scrum]

Our Agency’s Epic 200% Productivity Secret: [Trello & Scrum]

Just over a year ago, we were losing clients faster than we could acquire them. We were barely delivering, and when we did, it was rarely on time. Had we continued down that path, we would have had to close our doors, no doubt about it. I’m going to tell you what our problem was, and how we went about fixing it, effectively saving our business of 5 years from certain death. I’m going to show you how you can implement what we did, and make your business/team produce exponentially faster. The Backstory We thought we were on the cusp of agency, and workflow/collaboration technology. We were using Trello, and we’d (well more like me) praise Trello and all it had done for us any time given the chance. I still do, as it is an incredible product. I recall making videos for potential clients during the courting process, showing them a screencast of Trello and how we moved and collaborated with our existing clients. They were wow’d, and we closed just about every deal that came across our desk. I was super proud of these videos, and showing off our process. But that was all show. It was pretty, it looked like it worked, and we even fooled ourselves into thinking it was working. It wasn’t. It took us losing 4 multi-million (billion in one case) clients to realize how totally f*cked we were. And even after that in fact, we continued on for months without a viable solution. We tried to work faster, come up with more creative solutions, and the result was us working harder, and...
Referral Spam Solved: Give Your Analytics an Enema

Referral Spam Solved: Give Your Analytics an Enema

Ghost Referrer spam is a new twist on marketing that directly targets webmasters. It exploits Analytics data by displaying urls or brands so that traffic can be driven to the spammer’s sites. In the process it litters up your analytics data. This type of spam (called ghost referrer spam) was especially frustrating because it had to be removed manually—until now. If you’re anything like us, evaluating you or your client’s website traffic became a lot more difficult during the course of this year. At first we’re all like “Yeah, natural inbound links from button sites!!!”. Two seconds of research left us hoping this trend would die a quick death. Two months later, we knew we had a problem on our hands and started taking steps to block bogus referrers from our analytics account. I get that it’s hard to accept a graph with less data as an improvement, but it’s a far more honest evaluation for both you and your clients. I appreciate the information, but let me just… Clean Spam for Free Understanding Analytics Spam When I mentioned earlier that this spam is targeted at you, the webmaster or site owner, I wasn’t kidding. For us, we’ll notice the targets of the spam have lots to do with web development stuff … buttons, traffic, servers, seo, videos, rank tracking, porn (yeah, webmasters need love too). I suspect you would see a lot of the same stuff, but maybe a little more targeted to what you do. You can see what I’m talking about on the screenshot. This is just a random sample I grabbed from our database. This...