Resources

The Loganix Spring Break Newsletter

The Loganix Spring Break Newsletter

We have just had an awesome early year over here! There’s a lot to share with all of you, including our newest insights into local, some newly-launched products that will take a lot of annoying work off your hands and a COMPLETELY FREE library of guides that’s going to give you a crazy amount of value. First, the newest in local search! Local Search Developments to Watch Google has changed up a lot recently while you’ve been out there enjoying the cool spring air. Make sure you’re caught up on what new opportunities may be available: Gas Prices Added to Local 3-Pack Google started to display gas prices in local pack results. At this moment it is not clear where Google gets their data. No doubt Google will try to find a way to monetize this, or at the very least, keep more searches in Google, without having to travel away. Read more about this update on Professor Mike B’s Blog. Post Google+ Reviews…WITHOUT a Google+ Account? In a recent UI update, Google updated how folks leave reviews on a specific local business. Creating a Google+ account is no longer a requirement on posting review. I wonder, if at all, this will impact spammy reviews. Read more here. Google Updated Google My Business Help Google updated the Google My Business help page “Improve your local ranking on Google.” They’ve added a ton of ranking factors that we already knew about. Hooray! Alas, still worthy of a glance. Check it out in all its glory. Also, SEL covered the changes here. Some thoughts on map triggers Just because a ‘local’...
Referral Spam Solved: Give Your Analytics an Enema

Referral Spam Solved: Give Your Analytics an Enema

Ghost Referrer spam is a new twist on marketing that directly targets webmasters. It exploits Analytics data by displaying urls or brands so that traffic can be driven to the spammer’s sites. In the process it litters up your analytics data. This type of spam (called ghost referrer spam) was especially frustrating because it had to be removed manually—until now. If you’re anything like us, evaluating you or your client’s website traffic became a lot more difficult during the course of this year. At first we’re all like “Yeah, natural inbound links from button sites!!!”. Two seconds of research left us hoping this trend would die a quick death. Two months later, we knew we had a problem on our hands and started taking steps to block bogus referrers from our analytics account. I get that it’s hard to accept a graph with less data as an improvement, but it’s a far more honest evaluation for both you and your clients. I appreciate the information, but let me just… Clean Spam for Free Understanding Analytics Spam When I mentioned earlier that this spam is targeted at you, the webmaster or site owner, I wasn’t kidding. For us, we’ll notice the targets of the spam have lots to do with web development stuff … buttons, traffic, servers, seo, videos, rank tracking, porn (yeah, webmasters need love too). I suspect you would see a lot of the same stuff, but maybe a little more targeted to what you do. You can see what I’m talking about on the screenshot. This is just a random sample I grabbed from our database. This...
Citation Building Lists: The Best Business Directories by Profession

Citation Building Lists: The Best Business Directories by Profession

We at Loganix are happy to announce the next development in our citation list series. It started with business directories for countries, and the response was so positive that we’ve decided to start another series to cover all of the types of professionals that we assist. We’ve been building citations for more than five years now. That time has given us the opportunity to work with professionals in all sorts of niches, and to find the best directories to suit them. Those directories have now all been organized into the premium lists we use to build citations for our own clients. If you’re interested in building citations for yourself or a client, you’ll want to take advantage of these lists. It’s not enough to simply drop citations everywhere. If you want a citation building strategy to be effective and fast, you need to be more discerning. We’ve done all that work for you, by tracking down and testing the best citations sources for each industry. Eventually, we’ll have lists available for almost every professional we’ve assisted. For now though, we’re starting with the most common requests. Visit our citation list page here to stay up to date on all of the lists we’ve published. So far we’ve released: Accountants Air Conditioning Architects Car Dealers Carpet Cleaners Chiropractors Computer Repair Service Contractors Cosmetic Dentists Doctors Gardening Hotels Insurance Agencies Jewelers Lawyers Limo Service Locksmith Orthodontists Personal Trainers Pest Control Specialists Pet Service Plumbers Real Estate Restaurants Startups Travel Agents Wedding Planners Web...
How Loganix Stacks Up Against Other Citation Builders

How Loganix Stacks Up Against Other Citation Builders

Here at Loganix, we’re constantly asked what sets us apart from all the other companies building local seo citations around the web. We like to tell people that we’re dedicated (we are), that we’re surprisingly affordable for the value (we think you’ll agree) and that we simply have some of the strongest Kung Fu around when it comes to getting those rankings rolling. All of those things are known facts to us, but you’d probably like to see some harder numbers, right? Fair enough. That’s why we’ve introduced a new series that gives you the skinny on us vs. them. We looked into every category from price to timeline, to the kinds of media that are covered (spoiler alert: we’re one of the only companies working with rich media), and built comparisons that will help you understand your options. You can find our citation-building service comparisons here. We’ve already brought you comparisons of: BrightLocal WhiteSpark Loganix Yext More coming… There are plenty of other citation builders out there handling Local SEO, so check back often for updates and new comparisons. If you have more questions about how we stack up against our competitors, feel free to drop us a...
International Local Business Directory Citation Building Lists

International Local Business Directory Citation Building Lists

In the five years that we’ve built them, we’ve built A LOT of citations. We’ve worked with clients all over the world, in places from Finland to Indonesia. We’ve built citations in more than thirty of them now, and each new adventure into uncharted territory has presented us with new opportunities and new challenges. We’ve found that a lot of the power of citation building relies on authenticity. It’s not just a matter of finding as many citation sources as we can, it’s finding the ones that are used and trusted by the people who live there. Through constant research and testing, we’ve created authoritative citation lists for the countries we work in the most, and we’re happy to share them with you. In time, we’re going to share the full lists for all the countries we’ve worked in, and we’re also going to keep them constantly-updated so that they remain the crucial resource for our friends and clients that they’ve always been for us. Here are the ones we’ve completed so far: Australia Austria Belgium Brazil Canada Colombia Costa Rica Denmark Finland France Germany Greece India Indonesia Ireland Israel Italy Japan Mexico Netherlands New Zealand Norway Pakistan Peru Philippines Portugal Puerto Rico Russia South Africa South Korea Spain Sweden Thailand Turkey USA UK Check back often to find citation lists for new countries, and updated citation lists for the countries we’ve already...
How Does Yext Compare to Loganix?

How Does Yext Compare to Loganix?

The primary difference is that Yext is powered by automation, and typically focuses on a single listing per website. In most cases, Yext is only going to find one listing, and even then, that’s only going to be a listing that’s part of their network. Loganix offers a lot more options. There is no set of citations that we target, because we don’t put any limits on which networks are targeted. The submission list we build will be designed to match your needs as far as location, niche and competition. We go hunting through all of these and more… Common data aggregators like ExpressUpdate, Localeze and Factual All of the citation platforms for the big search engines like Google, Bing, Yahoo and even Apple Maps All of the biggest citation platforms like YellowPages, Yelp and Citysearch All of the most relevant secondary citation sources like MerchantCircle, MojoPages and Kudzu Yext, on the other hand, covers… Mostly just Factual. Yext has a limited relationship with ExpressUpdate as well, but from what I hear, only some of the users can take advantage of that. Bing + Yahoo Some of the most easily-edited primary citation sources Some of the most easily-edited secondary citation sources Of course, you’re going to want to consider price, too Yext: Starting at $500 per year, as much as $1000 Loganix: One time orders for as little as $219 The difference in price may have you wondering about quality, but you should know that Yext isn’t particularly known for behaving like a premium service, even with the massive price premium. Yext is well-known for going so far as to...