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The Latest in Local Search for April

The Latest in Local Search for April

Starting to finally feel like summer around Vancouver, how about for you guys? Wherever you’re hustling away, I hope you’re feeling a little warmer and a little more energized to hit the next season everything you’ve got. I guess the weather all feels the same when you’re indoors (I work from home) all day, so how about we get right to the search news! OH, but before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business, sometimes more personal stuff that I hope is relatable. I think you’ll like it. If that sounds like your sort of thing, sign up here. Yes, SEO. Let’s talk about that. So, What’s New in Local Search? Update On Local Map Results Now Filter By Ratings Google has made another update to its local search results. Now they focus on those businesses with good customer ratings. A filter for ratings with the default 4-star rating is shown in red font when describing search terms with “best”, “awesome”, “good” etc. Read more here. “Product And Services” Now Appearing To Knowledge Panel Another new addition to the knowledge panel. This time, Google added product and services links. This feature was first seen on restaurant businesses, but has been pulled from the search because it’s still a little buggy. Read Mike’s article about it. He’s amazing. Timeline Now Landed On iOS This feature is not new to Android and desktop users, but IOS users will be pleased to finally have it. It’s a timeline/list of places you’ve visited. Google will also add a note to the...
The Latest in Local Search for March

The Latest in Local Search for March

This post was originally published as the Local Search Newsletter. Don’t miss out on important local search news. Subscribe via our form on the right of the page. I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. March’s BEST Local Search Reads Introducing Location Extension For Google’s Ads Google has made some changes/additions to the Local Extension in Google Adwords. This new feature enables an advertiser to add more info like business headline, business hours, photo and store location. See the sample screenshot in this article. More real estate for your ads, not a bad thing! Automating Ownership Conflict of a Google My Business Page Google just recently updated the process to regain ownership of a business page. This will help the business owner transfer the ownership of the page from the person who verified or manages it. See the updated process here. I particularly like this for those cases where some agencies will hold your listing hostage, OR where a business owner has lost the logins. SEO Must Reads Minimum Viable SEO:...
The Latest in Local Search for December

The Latest in Local Search for December

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. December’s BEST Local Search Reads Insights for Photos and Edit Attributes For Your Business An update for Google My Business includes newly-accessible insights on how your photos perform compared to other businesses in your area. Another update last month includes the ability to list amenities for your customers, including Wi-Fi, handicap accessibility and more. More about this update, here. Google Pack Can Now Filter Results Google has added the ability to filter Google Pack results by business ratings and hours. This will help users if they are looking for highly-rated businesses, and want to see only the results that are currently open for business. Read more about this. You Can Manage Yelp Listing Via MozLocal Business owners and Local SEO’s can now manage their Yelp listing using the MozLocal dashboard. This is the first third-party to be granted this feature. Learn about this partnership. SEO Must Reads How to Improve Your Site’s Performance When Using GIFs 7 Easy Local Link Building Tactics You Should...
The Latest in Local Search for November

The Latest in Local Search for November

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. November’s BEST Local Search Reads Say Goodbye to Google Map Maker Google announced that it’s Google MapMaker will be removed from Google Maps. This standalone product will retire in March 2017. It’s function will be directly integrated into Google Maps. Read more here Google’s Home Services Ads Google is now testing their Home Services Ads on mobile. Recent reports have spotted it on mobile across California. Google Home Services Ads is for local service providers (for now) such as locksmith, hvac services, plumbers, etc. For more info click here. Google My Business Live Chat Google is testing a new feature on Google My Business. A selected group of business owners can a new live chat feature where they can directly chat with customers that find their business listings (badass!) on Google search. Read more about this. SEO Must Reads 70% of Consumers Will Leave a Review for a Business When Asked The 7 Citation Building Myths Plaguing Local SEO Competing for Local Queries With...
The Latest in Local Search for October

The Latest in Local Search for October

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. Distance to business now showing in Google’s Local Knowledge Panel Google added an additional feature in Google’s Local Knowledge Panel. Now you can view how far you are from the business you are searching. This was a feature I always used Foursquare (wait, is it even called that still?) for. When going out for dins, or in a new city, seeing what is closest to you is helpful. Way to go Goog! More here. Local SEO now has an organic ROI tracking method The partnership between Yext and Uber brings a new tool that can help local search marketers and local businesses alike. The tool will allow business owners to track true ROI in the course of their digital marketing – something few SMBs are used to surely. The technology will connect those looking for a business with the ability to instantly request a ride. It also sounds like you will be able to serve them coupons and suggestions in the Uber app while...
The Latest in Local Search for September

The Latest in Local Search for September

A big month for those of us working in the Google. Two updates in one month. Oh heavens! I am not going to pretend that I have a lot to say about either, and instead I will simply point you in the direction of the articles that I thought did the best job of summarizing things. On the local side of things, Joy Hawkins nailed it. Organic (though that’s still local folks!), I am always a fan of Cognitive SEO’s blog. If you only read two SEO blog posts this month, I’d check these ^^ out. Oh, actually I thought this was a pretty legit link building post by Ahrefs. Shoot, actually there is one other random SEO thing I came across, a free rank checker tool by Authority Labs. Clearly I need to spend a little more time preparing these newsletters…I am mess! Moving on! A few things for our more advanced/interested readers: Introducing Google My Business API v3.1 We’ve been playing with the GMB API for our new panel release, and so any updates Google makes are very relevant to us. Last month they made some more tweaks (2 months in a row! dang!) you might want to know about. Google Now Displays “Reviews From The Web” Joy touched on this in the above link, but here is a bit more detail. Google added “Reviews from the web” to the local Knowledge Panel. This added feature brings aggregated user ratings from up to three third party review sites. Read more about this update. I dig it!! Google Updates Mobile Rich Snippet Display with Pricing Information Besides the...