Local Search

6 Local SEO Trends for 2019

6 Local SEO Trends for 2019

Digital marketing trends are always changing. As Google and other search engines evolve, as new updates to their algorithms are released, and as new platforms emerge, you’ll have to change with them to maintain your edge on the competition. Local SEO is no different, especially with how quickly localized searches are growing. Here are 9 of the biggest local SEO trends in 2019 that you can’t afford to miss. 1. Optimize Your Local Pages On-page SEO is one of the top rank factors for local SEO. There are two ways you can optimize your website’s on-page content, and the first is by creating unique local pages for each of your business’ locations. For each page, you should include as much information specific to that location, including the following: Business name, address and phone number Hours of operation Map and/or directions to the location Listing the key products or services that the location has Coupons, discounts, special offers and promotions for that location Ratings and reviews for that location Parking information Building facilities like bathrooms or free wifi This information helps give people the information they want to know when they are choosing where to go. On the other hand, you don’t want to overwhelm people with too much information, so stick to the important parts that customers will usually ask you about. Make sure you find a way to also include the information on all your social media and directory pages for each location. 2. Create Localized Content The second way to optimize your website’s on-page local SEO is by creating high-quality and localized content. A blog is the...
7 Local SEO Plugins to Rank Your WordPress Site

7 Local SEO Plugins to Rank Your WordPress Site

WordPress has become the Google of CMS providers — it’s so popular, over 58% of websites built on a CMS are on WordPress. It’s so popular because it’s so accessible. Why? Because theres tens of thousands of plugins and templates that make it easy to build a functional and good-looking website. With the rise of local SEO, it’s more important than ever for businesses with a WordPress website to pick the best plugins. There are many, many plugins you can use to optimize your site, but that can make it difficult to know which ones to pick. Local SEO Plugins to Fit Your Strategy Before you review the list, it’s important that you have a strategy in place. To properly budget your time, you need to stick to plugins that fit with what you’re doing so you can get the most out of them. With that said, let’s look at the 7 best local SEO plugins for WordPress: #1 Yoast WordPress SEO Yoast WordPress SEO is one of the most downloaded WordPress ever, thanks to its extensive features that cover all the essentials for optimizing your website. It includes features for adding meta titles and descriptions to pages, editing XML sitemaps, and more. It also comes with the Local SEO for WordPress add-on. That gives you the ability to tell Google more about your website and your business, which in turn helps your visibility in local searches. It also lets you add and edit Google Maps and Google My Business information on your website. The Local SEO plugin is not free, but it’s worth the cost. It’s one of...
A Simple (But Comprehensive) Local SEO Guide to Improve Your Local Rankings in 2019

A Simple (But Comprehensive) Local SEO Guide to Improve Your Local Rankings in 2019

Do you want to rank your local business in Google and other local search engines? Of course you do. At Loganix, we’ve put together this simple (but comprehensive) guide to everything local SEO, including downloadable checklists and step by step walkthroughs. Here’s a summary: How to do local Keyword Research How to claim & optimise your Google My Business The importance of Local Citations On-Page SEO tips for local marketing Link Building to boost local SEO Sounds good? Before we get started: What is Local SEO? Local SEO is the process of influencing your website’s online presence to attract more customers from local searches on Google and other search engines (like Bing, Yelp, Apple Maps etc). What is the difference between SEO and local SEO? The biggest difference between Local vs organic SEO is: Local SEO has a geographical component to it. Doing local SEO for a local business is the practice of building signals of relevance around a specific location (usually a brick-and-mortar business or service area). Organic SEO does not have geographical component to it. Doing (organic) SEO is a marketing practice for a website and is not tied to a fixed location. When it comes to ranking a local business, there are two things yo keep in mind: Google’s Local Map/Snack Pack vs Organic Results The easiest way to explain the difference between snack pack and organic results is it show you. Here are the results for the search term “carpet cleaning vancouver”: Notice that there are two types of search results here: Snack pack (or maps pack) results with the map Standard organic results just...
The Secret To Ranking In Local Search: Ranking in Organic Search

The Secret To Ranking In Local Search: Ranking in Organic Search

What We Learnt from Scraping & Analyzing 1000+ Local SERPs Local search is here to stay. According to local marketing statistics, 46% of all searches on Google are local searches and 75% of users never scroll past the first page of search results. All marketers know the importance of having a solid local SEO strategy backed up by real data in place. Unfortunately, SEO and data don’t always go hand in hand. They should, but it isn’t always the case. We decided to fix that. Disclaimer: We’re not data scientists, but we have some technical chops and our curiosity got the better of us. Over the past few weeks we’ve run a series of SERP checks with a focus on local terms, collecting any and all data Google would give us. It looked a little something like this: Here’s a summary of what we learned running this experiment: Higher rankings in local/maps results are linked to strong organic rankings for those same SERPs. Local Businesses need to double down on content & links. High amounts of directory/lead gen sites in a particular SERP leave less room for local businesses in page 1 organic results You should be out there getting even more reviews on your GMB listings right now. Keep reading to learn more details about the findings: About This Study We selected 32 different queries from a variety of professions and did searches across 30 different cities of varying sizes across the US & Canada. Just shy of 1000 unique queries run. Our primary goal for these tests was to determine whether or not there was any link...
Top 7 Local SEO Blogs to Follow to Up Your Marketing Game

Top 7 Local SEO Blogs to Follow to Up Your Marketing Game

The best thing about SEO is also the worst: It’s always changing. And local SEO is no different. In fact, staying on top of local SEO news, latest trends and changes in the industry can be a full time job. Thankfully, the local search industry is full of local SEO blogs, providing intelligent and useful content from real experts. The Best Local SEO Blogs Fortunately, getting on top of those demands is not as difficult at it sounds. The advice that will make you a local marketing master isn’t lurking in secret chats or hiding behind paywalls. It’s being given away right out in the open. The real challenge isn’t finding local search advice, it’s separating the signal from the noise. That’s what we’re going to help you do right now. What follows are 7 of the best sources for local search expertise you can find online, and how they can help you close the gap on the competition: #1 Search Engine Journal – For the Latest News Local SEO moves fast. Techniques that worked great yesterday can attract penalties like piranhas tomorrow. If you want to make sure that you always stay ahead of the latest updates, you should be visiting Search Engine Journal every day. “Every day” isn’t an exaggeration, either. SEJ is an aggregator for almost all the SEO news that happens online. Their team posts anywhere from a few to a dozen headlines daily, covering everything from algorithm updates, consumer research and agency sales trends to (of course) Local SEO. While all of their stories can be relevant to SEO in general, you can sort...
50 Local Link Building Tactics for ANY Budget

50 Local Link Building Tactics for ANY Budget

Link building is an essential part of SEO, Google itself counts links as one of the main cornerstones of a successful SEO strategy. There are many different types of links, and while links from high authority sites do benefit your rankings, there is a lot of competition for these types of links. But what about acquiring and earning links for local businesses? What about building locally relevant links? Enter: local link building. What is Local Link Building? Essentially, local link building is the process of building locally relevant links to help establish a business at the top of geo-targeted keywords (that have a higher chance of converting). For small and medium-sized businesses, local links play an important role in building relevancy for a website towards its locality. So what’s the best way to get local links? The short answer is there is no best way to build local links. The longer answer is: this guide. 50 Local Link Building Tactics There are various types of local link building tactics to use, and this (quite big) guide will take you through the different local link building tactics available for businesses. Without further ado, let’s checkout the local links you can build right now: Contents Enter Your Business For Local Awards Keep An Eye Out For Local Influencers Write About Your Favorite Business In A Similar Niche Create A Local Resource Page On Your Website Search For Online Mentions Gain Exposure and Prominence Through Local Guides Leverage The Power Of Alumni Links Get Featured On Local Review Sites Offer To Write For Your Local Newspaper And Magazines Promote Your Business Through...