Local Search

How to Add Local Schema Markup to Your Website

How to Add Local Schema Markup to Your Website

One of the best ways to optimize your website for local SEO is by using local Schema markup. You might think that it’s too complicated and it isn’t worth the time or effort to learn how it works. However, there are many benefits and potential uses that should make it worth your while. Schema markup can greatly help search engines read your website content and understand its focus. That way, when someone performs a local search, your website will perform far better than it would otherwise. Still not sure? We’ll convince you. What Is Local Schema Markup? Schema markup is a type of microdata that you add to your website’s HTML coding. Specifically, it helps structure the data to make it easier for search engines to determine the difference between different types of content. This helps the search engines that crawl your website to better understand what it is about. Local schema markup is a specific type that helps search engines understand your website’s geographic focus. This helps your website’s performance in local search results. It also provides more local information, such as your phone number, within the results. Why is Schema Important? There are many benefits for adding schema markup to your website, especially when it comes to improving your SEO. Here are some of the biggest benefits: #1 Improve Your Brand Presence in Search Results One of the best ways to get more organic clicks is to have your business’ knowledge graph appear in SERPs. Adding Schema markups to your website will help to ensure that searches related to your brand will recall your page. This is...
What Is a Local Citation?

What Is a Local Citation?

If you’ve dabbled or read about SEO at any level, you’ve probably heard of citations. If you’ve seen it mentioned before you might wonder what is a local citation? They are a key part of any SEO strategy and have been for many years. Local SEO has become a major digital marketing strategy almost on its own. Local citations play a big part. If you’re looking to get started with local SEO, you’ll want to know more about what a location is. Thankfully, we wrote this helpful guide to get you on the right track. What Is a Local Citation? A local SEO citation is any instance of certain information about your business, mentioned on an online source. Generally speaking, an online citation will include your business name, address and phone number. Those three parts together are often shortened to “NAP”. In fact, NAP is a term that is sometimes used as another way of referring to ‘local citations’. It is a foundational element to local SEO, as it is a major ranking factor among search engines. It is especially important for local businesses. Why Do Local Citations Matter? Local citations are a foundational element to local SEO and a major ranking factor for search engines. There are many reasons why local businesses should be concerned about the state of their citations. Here are the main reasons that should convince you: #1 Good citations improve your search rankings If you have many citations with accurate and consistent information about your business, your website will rank better. All of the main ranking factors for search engines are based around the...
7 Benefits of Local SEO for Small Businesses

7 Benefits of Local SEO for Small Businesses

If you’re a small business that’s already invested in digital marketing, you will be well aware of the benefits of SEO. However, it’s also become a highly competitive space as more and more businesses are investing time and money in marketing online. Local SEO for small businesses is something that offers even greater potential for driving more business to your stores. It can be competitively vital for businesses to increase awareness, customers, and sales they can generate from their local area. If you’re not convinced and think that you’re just fine sticking with what you’re doing now, read on to learn the 7 benefits of local SEO. Importance of SEO for Small Businesses First, it’s good to remember why SEO is so important for small businesses. Traditional marketing can be very expensive and offers a declining return on your investment. This is because digital marketing has exploded in use. SEO allows you to generate a massive amount of awareness online as people search for words and topics related to your business. With that awareness, you can get them to visit your website and become a customer. All for very little investment in money required. This can allow a small business to stay competitive among larger companies, especially in their local area. Here are some local SEO stats that show just how important it is to optimize your business for local searches: 97% of all online searches are from people trying to find a local business 88% of people searching for a local business will call or visit the business within 24 hours 58% of American adults have used voice...
11 Local SEO Mistakes to Avoid in Your Business in 2019

11 Local SEO Mistakes to Avoid in Your Business in 2019

If you want to invest in local SEO, you’ve taken a big first step. However, while it’s always better to try than to avoid it entirely, there are some simple mistakes that can seem small but be incredibly costly. Even long-time SEO experts can make these same SEO mistakes from time-to-time. It’s important for you to know what the common errors are for two reasons: so you don’t make them as often, and so you set up regular checks to make sure you don’t miss making them before. Local SEO Mistakes As search engines update their algorithms, everyone is left scrambling to update their local SEO best practices to make sure they aren’t doing anything that will get them penalized. So if you want to make sure your new local SEO campaign is successful, you can use this guide to avoid making those mistakes. For a local business, small mistakes can cause problems beyond having your business website penalized. A mistake that leads to your listing dropping out of the local 3 pack, for example, can affect how many leads, calls, store visits and sales you get. Here are 11 of the common mistakes to avoid that will greatly impact the success of your business. #1 Ignoring Google My Business Having a verified and optimized Google My Business profiles is one of the first and most important parts of any local SEO strategy. Some business owners think that the information is pulled automatically from their website, but this is not true. To have a business listing on Google My Business you need to actively create it. If you haven’t...
9 Local SEO Content Tips to Improve Your Content Marketing

9 Local SEO Content Tips to Improve Your Content Marketing

You’ve claimed and optimized your Google My Business page. You’ve created citations and directory links on local sources. You’ve done all the basics for optimizing your business for local search, but you’re still not ranking #1. What gives? If you’re in a highly competitive market, you need an edge beyond the basics. That’s where local SEO content comes in. It is much more time consuming, and as a result, there aren’t as many businesses willing to invest the time and resources to do it. That also makes it a big opportunity for you. Content has been king in the SEO world for a while now, and it’s equally true for local SEO. However, it’s not so easy to write great local content that will have the most impact for you. Local SEO Content Tips If you want to take your local content to a new level, it’s worth knowing all the tricks of the trade. It’s important to follow the best practices when it comes to the research and types of local content to write. Here are 9 of the most effective tips to help. #1 Follow What’s Hot in Your Area If you’re going to be regularly writing content designed to interest your local audience, you need to know what’s interesting to them. Following what’s “hot” in your area can become an invaluable way of researching ideas for local content. Follow people and organizations in your community with a large following online. Scan through local pages and groups on Facebook in your area to see what people are talking about. Check the locally trending topics and news on...
Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

If you are a business that’s invested in search engine optimization (SEO), you’re already ahead of the game and have seen the benefits it can bring. Your website has more traffic, more pages visited per session, more time spent on your website—All the other metrics that point to being highly optimized. Now it’s time to take your web presence to a whole new level using one of the fastest-growing and most impactful types of digital marketing: local SEO. Why is local SEO important? Because while the basics of general SEO can help generate more website traffic, local SEO helps generate more calls, contacts, store visits, and sales. Local SEO Is a Business’ Best Friend General SEO is great for generating more awareness for your brand and your business online. It does this by making sure you appear at the top of search results whenever someone searches for a topic or keyword related to your business. The problem is that general SEO will attract all website traffic, regardless of its geographic relevance for your business. If you write a great blog article that goes viral, a large chunk of the traffic will be from all around the world. It’s great to have, but that won’t lead to more sales for a local business. That’s where local SEO comes in. Take an organic keyword related to your business and make it a localized keyword by adding the name of a city or region, or phrases like “near me”. These are the most valuable keywords for a local business because they’re being used by people who are in your area. People who...