Local Search

9 Local SEO Content Tips to Improve Your Content Marketing

You’ve claimed and optimized your Google My Business page. You’ve created citations and directory links on local sources. You’ve done all the basics for optimizing your business for local search, but you’re still not ranking #1. What gives? If you’re in a highly competitive market, you need an edge beyond the basics. That’s where local SEO content comes in. It is much more time consuming, and as a result, there aren’t as many businesses willing to invest the time and resources to do it. That also makes it a big opportunity for you. Content has been king in the SEO world for a while now, and it’s equally true for local SEO. However, it’s not so easy to write great local content that will have the most impact for you. Local SEO Content Tips If you want to take your local content to a new level, it’s worth knowing all the tricks of the trade. It’s important to follow the best practices when it comes to the research and types of local content to write. Here are 9 of the most effective tips to help. #1 Follow What’s Hot in Your Area If you’re going to be regularly writing content designed to interest your local audience, you need to know what’s interesting to them. Following what’s “hot” in your area can become an invaluable way of researching ideas for local content. Follow people and organizations in your community with a large following online. Scan through local pages and groups on Facebook in your area to see what people are talking about. Check the locally trending topics and news on...
Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

If you are a business that’s invested in search engine optimization (SEO), you’re already ahead of the game and have seen the benefits it can bring. Your website has more traffic, more pages visited per session, more time spent on your website—All the other metrics that point to being highly optimized. Now it’s time to take your web presence to a whole new level using one of the fastest-growing and most impactful types of digital marketing: local SEO. Why is local SEO important? Because while the basics of general SEO can help generate more website traffic, local SEO helps generate more calls, contacts, store visits, and sales. Local SEO Is a Business’ Best Friend General SEO is great for generating more awareness for your brand and your business online. It does this by making sure you appear at the top of search results whenever someone searches for a topic or keyword related to your business. The problem is that general SEO will attract all website traffic, regardless of its geographic relevance for your business. If you write a great blog article that goes viral, a large chunk of the traffic will be from all around the world. It’s great to have, but that won’t lead to more sales for a local business. That’s where local SEO comes in. Take an organic keyword related to your business and make it a localized keyword by adding the name of a city or region, or phrases like “near me”. These are the most valuable keywords for a local business because they’re being used by people who are in your area. People who...
How to Sell SEO Services to Local Businesses [+ FREE Templates]

How to Sell SEO Services to Local Businesses [+ FREE Templates]

If you’re running a digital marketing professional or an agency, you know the importance of growing your business by acquiring more clients. However, there’s a lot of competition that makes it difficult for you to stand out. Whether you’re a seasoned veteran in the SEO world or just starting out, knowing how to sell SEO services to local businesses is a vital skill to master. Here’s a useful guide to help you improve your sales approach. How to Find Potential Customers Digital marketing professionals and agencies these days face more competition than ever, and it’s leading to a big problem—all the potential clients you want to target have likely already been swamped by other pitches. Back in 2014, Search Engine Land conducted a survey of small and medium-sized businesses (SMBs) on how frequently they were contacted by someone selling their SEO services. Even back then, 35% said they were contacted at least once a day, and another 22% said they were contacted at least once a week. Digital marketing has only grown since then, so those percentages will likely be even higher now. That means you have to be smarter with how you find and approach your prospective clients. You have to understand the minds and pain points of small business owners in your area so you don’t make the same mistakes as most agencies. There are three approaches you can take that you can mix and match to find the best sales plan that works for you. Establish yourself in as a specialist What can really help you stand out from your competitors when you’re starting out is...
How Does Local SEO Work for Small Businesses?

How Does Local SEO Work for Small Businesses?

If you have a small business, you know how important it is to get more people to contact you or visit your store or restaurant. One of the main reasons why digital marketing and SEO have overtaken traditional marketing is because of how it helps small businesses generate more calls, visits, and sales for not much money. Now, the biggest trends with big potential for small businesses is with local SEO. It is similar to general search engine optimization but is specific to searches and platforms tied to a location. When people are searching for a business in a specific city, town or area, that’s where local SEO becomes important. So, how does local SEO work? Whether you want to learn how to do the basics yourself, or you want to know what it is when you’re hiring an employee or an agency to do it for you, you can use our guide here to get started. What Is a Local Search? The first thing you need to know before you understand how local SEO works is what a “local search” is. Local SEO is all about making your small business rank at the top of any search where someone is trying to find your type of business in your area. For example, say you have a restaurant in Vancouver. When someone who lives in Vancouver searches on Google for “restaurants near me” or “best restaurants in Vancouver”, that’s a local search where you want to rank at the top. However, a local search is not always just on Google or other search engines like Bing or Yahoo. It...
6 Local SEO Trends for 2019

6 Local SEO Trends for 2019

Digital marketing trends are always changing. As Google and other search engines evolve, as new updates to their algorithms are released, and as new platforms emerge, you’ll have to change with them to maintain your edge on the competition. Local SEO is no different, especially with how quickly localized searches are growing. Here are 9 of the biggest local SEO trends in 2019 that you can’t afford to miss. 1. Optimize Your Local Pages On-page SEO is one of the top rank factors for local SEO. There are two ways you can optimize your website’s on-page content, and the first is by creating unique local pages for each of your business’ locations. For each page, you should include as much information specific to that location, including the following: Business name, address and phone number Hours of operation Map and/or directions to the location Listing the key products or services that the location has Coupons, discounts, special offers and promotions for that location Ratings and reviews for that location Parking information Building facilities like bathrooms or free wifi This information helps give people the information they want to know when they are choosing where to go. On the other hand, you don’t want to overwhelm people with too much information, so stick to the important parts that customers will usually ask you about. Make sure you find a way to also include the information on all your social media and directory pages for each location. 2. Create Localized Content The second way to optimize your website’s on-page local SEO is by creating high-quality and localized content. A blog is the...
7 Local SEO Plugins to Rank Your WordPress Site

7 Local SEO Plugins to Rank Your WordPress Site

WordPress has become the Google of CMS providers — it’s so popular, over 58% of websites built on a CMS are on WordPress. It’s so popular because it’s so accessible. Why? Because theres tens of thousands of plugins and templates that make it easy to build a functional and good-looking website. With the rise of local SEO, it’s more important than ever for businesses with a WordPress website to pick the best plugins. There are many, many plugins you can use to optimize your site, but that can make it difficult to know which ones to pick. Local SEO Plugins to Fit Your Strategy Before you review the list, it’s important that you have a strategy in place. To properly budget your time, you need to stick to plugins that fit with what you’re doing so you can get the most out of them. With that said, let’s look at the 7 best local SEO plugins for WordPress: #1 Yoast WordPress SEO Yoast WordPress SEO is one of the most downloaded WordPress ever, thanks to its extensive features that cover all the essentials for optimizing your website. It includes features for adding meta titles and descriptions to pages, editing XML sitemaps, and more. It also comes with the Local SEO for WordPress add-on. That gives you the ability to tell Google more about your website and your business, which in turn helps your visibility in local searches. It also lets you add and edit Google Maps and Google My Business information on your website. The Local SEO plugin is not free, but it’s worth the cost. It’s one of...