Local Search

The Latest in Local Search for Summer

The Latest in Local Search for Summer

What’s New in Local Search? Messaging Features in the GMB Dashboard Google is rolling out a feature that allows Google My Business customers to message the businesses that appear on mobile search. This feature was first seen last November and is now finally rolling out in the US. Here’s how to set up the messaging feature inside your GMB dashboard. New Ways To Edit/Update Your GMB Listing Google is testing a new way to edit or update GMB listings. According to Mike B, a Google My Business interface has just been spotted on Google front page results. On this GMB interface, business owners can easily edit any listed business info or add new images. Check the article by Mike: here. Upload Videos On Google Maps for Local Listings Google announced on the Local Guide forum that they’ve introduced a new feature that allows users to upload a video about places on Google Maps results. This feature is available only on android mobile devices. See how it looks like: here.   More SEO Must Reads: Locadium: a new ‘point solution’ to monitor GMB listings changes 5 Tactics to Earn Links Without Having to Directly Ask Secret Weapon of Effective Local SEO: Wordsmithing Google My Business Messaging FAQ Fighting Review Spam: The Complete Guide for the Local Enterprise Optimized store landing pages: An important part of local search strategy How to Perform a Basic Local Business Competitive...
The Latest in Local Search for June

The Latest in Local Search for June

What’s New in Local Search? No Website? No Worries! Introducing the GMB Website Builder The most basic ingredient of ranking locally is having a business website, right? But what if you don’t? Now you have an option. Google launched it’s Google My Business Website Builder for FREE. This is currently available only to those businesses that have verified GMB listing. It can be accessed on the new GMB Dashboard. Check this review about Google’s Website Builder Google Post Available WorldWide Google announced the worldwide availability of Google Post late last June. Business and agency owners can use Google Post to offer promotions, share information and create events. The best thing about this new feature is that it appears in the search results. Check out this article from Mike B. about this news. New Interface for Local Panels Now Available On Mobile Google has finally rolled out a new tab-based interface for local panels. On this new interface, a user can easily navigate between a business’s overview information and its reviews. This feature is only available on mobile search, see how it looks.   More SEO Must Reads: Dear Google: 4 suggestions for fixing your massive problem with fake reviews How to Rank in Cities Where You Don’t Have an Address How to Delete a Google My Business Listing – A Common Question with a Complex Answer How Willing Are Consumers to Leave Reviews? Citations: What Are Local SEO Citations and Why Are They Important for Local Search...
The Latest in Local Search for May

The Latest in Local Search for May

What’s New in Local Search? New Features For Hotel Reviews on Google Google has confirmed that a new interface and set of features for hotel reviews is rolling out. In this new update, additional information such as ratings for the rooms, location, facilities, and such will now be available. See the screenshots of the new interface, here. Google Testing New Results Interface For Local Restaurants Another test from Google this past month! This time, it involved local restaurant businesses. Google displayed some of the business attributes in the results. Also, a reservation box has been spotted on the results. Read about this new test from Google from Mike B. Google Rolls Out Updates On GMB Dashboard Google has launched a couple of updates on the Google My Business dashboard. Now, the menu bar is accessible on the left side of the listing view. It is now easy to switch between business accounts. This is good for users that manages multiple GMB listing. Read more about this update, here.   More SEO Must Reads: Should You Add Your City To Your Business Name At Google My Business? Local SEO Fairy Tale: No Problems = Good Rankings Should SEOs Care About Internal Links? Stop overloading your Local SEO content! Location Data + Reviews: The 1–2 Punch of Local...
The Latest in Local Search for April

The Latest in Local Search for April

Starting to finally feel like summer around Vancouver, how about for you guys? Wherever you’re hustling away, I hope you’re feeling a little warmer and a little more energized to hit the next season everything you’ve got. I guess the weather all feels the same when you’re indoors (I work from home) all day, so how about we get right to the search news! OH, but before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business, sometimes more personal stuff that I hope is relatable. I think you’ll like it. If that sounds like your sort of thing, sign up here. Yes, SEO. Let’s talk about that. So, What’s New in Local Search? Update On Local Map Results Now Filter By Ratings Google has made another update to its local search results. Now they focus on those businesses with good customer ratings. A filter for ratings with the default 4-star rating is shown in red font when describing search terms with “best”, “awesome”, “good” etc. Read more here. “Product And Services” Now Appearing To Knowledge Panel Another new addition to the knowledge panel. This time, Google added product and services links. This feature was first seen on restaurant businesses, but has been pulled from the search because it’s still a little buggy. Read Mike’s article about it. He’s amazing. Timeline Now Landed On iOS This feature is not new to Android and desktop users, but IOS users will be pleased to finally have it. It’s a timeline/list of places you’ve visited. Google will also add a note to the...
The Latest in Local Search for March

The Latest in Local Search for March

This post was originally published as the Local Search Newsletter. Don’t miss out on important local search news. Subscribe via our form on the right of the page. I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. March’s BEST Local Search Reads Introducing Location Extension For Google’s Ads Google has made some changes/additions to the Local Extension in Google Adwords. This new feature enables an advertiser to add more info like business headline, business hours, photo and store location. See the sample screenshot in this article. More real estate for your ads, not a bad thing! Automating Ownership Conflict of a Google My Business Page Google just recently updated the process to regain ownership of a business page. This will help the business owner transfer the ownership of the page from the person who verified or manages it. See the updated process here. I particularly like this for those cases where some agencies will hold your listing hostage, OR where a business owner has lost the logins. SEO Must Reads Minimum Viable SEO:...
Best Local Search Articles of 2016

Best Local Search Articles of 2016

In 2016, there were updates to everything from local search algorithms to Google My Business listings. Several updates to the Google algo in the past year modified the original Local SEO “Possum” update. This update first launched in September and hit those businesses that were targeting far outside of their physical city locations. As a result, ranking in outside cities is now far more difficult than it used to be. Local search marketers also noticed Google Ads were now appearing on local pack results as of last year. Now that more space is devoted to ads, businesses that aren’t at the top are going to have a tougher time competing for those spaces. What was originally 7 slots became 3, and then 2. However, there are some new ways to get attention. New visible attributes have been added to search listings, and customers can sort results by these attributes. Google showed plenty of love and attention to Google My Business this year. They tested out a new verification system targeted at locksmiths. The goal may have been to identify and remove fake GMB listings. The GMB profile has also been updated from the classic version, which made it look like more of a social page where your posts are visible to your visitors. Google is expected to roll out a slew of new updates in 2017. Google MapMaker will be shutting down in March of this year. The big takeaway is that strong local SEO requires more diversification. To be ready for what Google is throwing at us, we’ll need to take advantage of all the search ranking factors...