Local Search

The Secret To Ranking In Local Search: Ranking in Organic Search

The Secret To Ranking In Local Search: Ranking in Organic Search

What We Learnt from Scraping & Analyzing 1000+ Local SERPs Local search is here to stay. According to local marketing statistics, 46% of all searches on Google are local searches and 75% of users never scroll past the first page of search results. All marketers know the importance of having a solid local SEO strategy backed up by real data in place. Unfortunately, SEO and data don’t always go hand in hand. They should, but it isn’t always the case. We decided to fix that. Disclaimer: We’re not data scientists, but we have some technical chops and our curiosity got the better of us. Over the past few weeks we’ve run a series of SERP checks with a focus on local terms, collecting any and all data Google would give us. It looked a little something like this: Here’s a summary of what we learned running this experiment: Higher rankings in local/maps results are linked to strong organic rankings for those same SERPs. Local Businesses need to double down on content & links. High amounts of directory/lead gen sites in a particular SERP leave less room for local businesses in page 1 organic results You should be out there getting even more reviews on your GMB listings right now. Keep reading to learn more details about the findings: About This Study We selected 32 different queries from a variety of professions and did searches across 30 different cities of varying sizes across the US & Canada. Just shy of 1000 unique queries run. Our primary goal for these tests was to determine whether or not there was any link...
Top 7 Local SEO Blogs to Follow to Up Your Marketing Game

Top 7 Local SEO Blogs to Follow to Up Your Marketing Game

The best thing about SEO is also the worst: It’s always changing. And local SEO is no different. In fact, staying on top of local SEO news, latest trends and changes in the industry can be a full time job. Thankfully, the local search industry is full of local SEO blogs, providing intelligent and useful content from real experts. The Best Local SEO Blogs Fortunately, getting on top of those demands is not as difficult at it sounds. The advice that will make you a local marketing master isn’t lurking in secret chats or hiding behind paywalls. It’s being given away right out in the open. The real challenge isn’t finding local search advice, it’s separating the signal from the noise. That’s what we’re going to help you do right now. What follows are 7 of the best sources for local search expertise you can find online, and how they can help you close the gap on the competition: #1 Search Engine Journal – For the Latest News Local SEO moves fast. Techniques that worked great yesterday can attract penalties like piranhas tomorrow. If you want to make sure that you always stay ahead of the latest updates, you should be visiting Search Engine Journal every day. “Every day” isn’t an exaggeration, either. SEJ is an aggregator for almost all the SEO news that happens online. Their team posts anywhere from a few to a dozen headlines daily, covering everything from algorithm updates, consumer research and agency sales trends to (of course) Local SEO. While all of their stories can be relevant to SEO in general, you can sort...
50 Local Link Building Tactics for ANY Budget

50 Local Link Building Tactics for ANY Budget

Link building is an essential part of SEO, Google itself counts links as one of the main cornerstones of a successful SEO strategy. There are many different types of links, and while links from high authority sites do benefit your rankings, there is a lot of competition for these types of links. But what about acquiring and earning links for local businesses? What about building locally relevant links? Enter: local link building. What is Local Link Building? Essentially, local link building is the process of building locally relevant links to help establish a business at the top of geo-targeted keywords (that have a higher chance of converting). For small and medium-sized businesses, local links play an important role in building relevancy for a website towards its locality. So what’s the best way to get local links? The short answer is there is no best way to build local links. The longer answer is: this guide. 50 Local Link Building Tactics There are various types of local link building tactics to use, and this (quite big) guide will take you through the different local link building tactics available for businesses. Without further ado, let’s checkout the local links you can build right now: Contents Enter Your Business For Local Awards Keep An Eye Out For Local Influencers Write About Your Favorite Business In A Similar Niche Create A Local Resource Page On Your Website Search For Online Mentions Gain Exposure and Prominence Through Local Guides Leverage The Power Of Alumni Links Get Featured On Local Review Sites Offer To Write For Your Local Newspaper And Magazines Promote Your Business Through...
How to do Local SEO Keyword Research

How to do Local SEO Keyword Research

Keyword research is an essential part of SEO, as it allows you to make sure that you’re focusing your time and energy on search terms that people are actually using. SEO can be very time consuming, so you don’t want to spend months of hard work getting to position #1 on Google for a keyword that nobody is searching for. For companies that rely on local business, Local SEO keyword research is even more essential to get the most from local and mobile searches. So, what is local keyword research? Keyword research is the process of finding the search terms that people enter into search engines (let’s be honest, it’s usually Google) while looking for an answer to a query. When we optimize websites for search engines, one of the main focuses is figuring out which particular keywords or phrases people are searching for. Then, by implementing these keywords in your website, you will hopefully appear high up on the search engine results pages (SERPs) when people search for them. So far, so good. When determining which keywords to focus on, we often look at the search volume (how often people perform a Google search for this term), the content of the website and its specific pages, and what competitors are using on their websites. Local keyword research is an even more specific version of this, as your content needs to resonate with particular locations in order to be seen as being particularly relevant to the search terms. For example, this may include a generic business keyword plus a city location, such as “plumber Seattle”, or a service-based keyword...
8 Most Important Local SEO Ranking Factors

8 Most Important Local SEO Ranking Factors

Local search has become more and more important over the years when it comes to a company’s SEO strategy. In order to serve the most relevant results to an individual, Google is placing more emphasis on factors such as location and engagement to determine a website’s relevance. To maximise your success in local search, you need to familiarize yourself with the most important local SEO ranking factors. If your business thrives on local customers, optimizing your local SEO will help to increase leads. 29% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours, so you want to make sure you’re appearing in those results. “Near me” searches grew by grew by more than 130% from 2014–2015 and with 88% of those searches coming from mobile, it’s clear that people are searching with intent. Improving your local SEO will help you to get your business name in front of more people who are ready to purchase now. Local SEO Ranking Factors Local search incorporates many specific criteria to present the most relevant results to people who are looking for something within their area. This article will detail how to improve your local SEO with these eight key ranking factors: On-page SEO Google My Business Backlink profile Reviews Online citations Behavioural Signals Search personalization Social media Don’t forget though, when it comes to local SEO, there are two rankings you want to pay close attention to: local pack rankings and organic rankings. In case you were wondering: Local pack rankings: the small box that appears at the top...
50+ Local SEO Statistics Every Local Business & Marketer Should Read in 2019

50+ Local SEO Statistics Every Local Business & Marketer Should Read in 2019

Imagine you are looking for a local business, where do you start your search? With a search engine, probably Google. Your (potential) customers are no different. When they are looking for a product, service or solution to a problem, online is where the go to find it. But it’s competitive online. The success of your local business comes down to how people are finding it on the web, (aka; your local SEO strategy). That’s why it’s so important to keep up to date with local SEO statistics. Knowing these trends around local search can help you to make better decisions (backed by data). Don’t worry, you don’t need to do hours and hours of research on your own to find this useful information. We’ve done it for you. Here are the best local marketing statistics and trends (organised into 5 categories) every marketer and business owner needs to know: Local SEO Statistics 72% of people conducting a local search will visit a store within 5 miles. (Source: HubSpot) 900% growth in “near me tonight/today” searches over the past 2 years. (Source: ChatMeter) 200% increase in mobile searches for “open” + “now” + “near me”. (Source: Think With Google) 46% of all searches on Google are local searches. (Source: Go Globe) 78% of local mobile searches lead to a purchase in-store or online. (Source: Search Engine Land) 56% of consumers shop both online & offline. (Source: Local Search Association) 75% of users never scroll past the first page of search results. (Source: HubSpot) By 2020, online advertising will be 70% larger than TV advertising. (Source: Local Search Association) 88% of...