Local Search

The Latest in Local Search for November

The Latest in Local Search for November

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. November’s BEST Local Search Reads Say Goodbye to Google Map Maker Google announced that it’s Google MapMaker will be removed from Google Maps. This standalone product will retire in March 2017. It’s function will be directly integrated into Google Maps. Read more here Google’s Home Services Ads Google is now testing their Home Services Ads on mobile. Recent reports have spotted it on mobile across California. Google Home Services Ads is for local service providers (for now) such as locksmith, hvac services, plumbers, etc. For more info click here. Google My Business Live Chat Google is testing a new feature on Google My Business. A selected group of business owners can a new live chat feature where they can directly chat with customers that find their business listings (badass!) on Google search. Read more about this. SEO Must Reads 70% of Consumers Will Leave a Review for a Business When Asked The 7 Citation Building Myths Plaguing Local SEO Competing for Local Queries With...
The Latest in Local Search for October

The Latest in Local Search for October

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. Distance to business now showing in Google’s Local Knowledge Panel Google added an additional feature in Google’s Local Knowledge Panel. Now you can view how far you are from the business you are searching. This was a feature I always used Foursquare (wait, is it even called that still?) for. When going out for dins, or in a new city, seeing what is closest to you is helpful. Way to go Goog! More here. Local SEO now has an organic ROI tracking method The partnership between Yext and Uber brings a new tool that can help local search marketers and local businesses alike. The tool will allow business owners to track true ROI in the course of their digital marketing – something few SMBs are used to surely. The technology will connect those looking for a business with the ability to instantly request a ride. It also sounds like you will be able to serve them coupons and suggestions in the Uber app while...
The Latest in Local Search for September

The Latest in Local Search for September

A big month for those of us working in the Google. Two updates in one month. Oh heavens! I am not going to pretend that I have a lot to say about either, and instead I will simply point you in the direction of the articles that I thought did the best job of summarizing things. On the local side of things, Joy Hawkins nailed it. Organic (though that’s still local folks!), I am always a fan of Cognitive SEO’s blog. If you only read two SEO blog posts this month, I’d check these ^^ out. Oh, actually I thought this was a pretty legit link building post by Ahrefs. Shoot, actually there is one other random SEO thing I came across, a free rank checker tool by Authority Labs. Clearly I need to spend a little more time preparing these newsletters…I am mess! Moving on! A few things for our more advanced/interested readers: Introducing Google My Business API v3.1 We’ve been playing with the GMB API for our new panel release, and so any updates Google makes are very relevant to us. Last month they made some more tweaks (2 months in a row! dang!) you might want to know about. Google Now Displays “Reviews From The Web” Joy touched on this in the above link, but here is a bit more detail. Google added “Reviews from the web” to the local Knowledge Panel. This added feature brings aggregated user ratings from up to three third party review sites. Read more about this update. I dig it!! Google Updates Mobile Rich Snippet Display with Pricing Information Besides the...
The Latest in Local Search for August

The Latest in Local Search for August

Local SEOs will want to pay attention to the slew of new local changes that came through in August. Some of these might require you to change your GMB strategy entirely, but don’t worry, we’ve got some ideas on how you can make the most of these updates. New Guidelines for Google Schema Review for Local Businesses Google just updated the guidelines for schema reviews for local businesses. You know? The snippet that you see in Google that we’ve all been using to game our CTR? The big takeaway here in my mind is ‘don’t duplicate your content’. And here I thought that was sort of obvious. More specifically, don’t copy your reviews from Yelp or other and then use them on your site. And if you do, don’t add them as a snippet. Heck, don’t add them as content. If you absolutely must do this, the way to do it is to add them as an image. Click here to view the updated guidelines. I thought Professor B did a fantastic job of the details here. No More Business Description/Bio on GMB Listing Last month, Google removed the ability to edit/add business descriptions on GMB listings. They also removed it on the live GMB page. Note, you can still edit and see it on the Google Plus end of things. Is this a response to me trying to keyword-stuff the crap out of it? I’ve seen some descriptions with literally dozens of links going back to the website. Google always ruining my fun (: P) Read more here and here. Google New Feature “Google Cards/Posts” Google has been...
What’s New in Local Search for July?

What’s New in Local Search for July?

Well, this July Newsletter didn’t quite get posted in July—my apologies to everyone who noticed. For everyone else, I hope some good tips can serve as a consolation. This wasn’t a huge month in search, but there are a couple things you’re going to want to look after, especially if you rely on citation building. GMB Email Verification Now Available We’ve been waiting a long time to NOT have to wait a long time for a postcard. Now, we may not have to. Direct from the horse’s mouth “For select businesses, we now offer users the option to receive their verification code by email.” It sounds like Google has put together an algorithm that will scrape an email address from your website (a trusted site no doubt) and if you control that, and a listing has been auto-created, well you’re in luck! Read more here Additional Features for Google Map Users to Edit A GMB Page Google announced new features for Google Maps users to add or edit or verify an edit to a location on Google Maps. Why should you care? Well, making edits via maps notoriously sucks. Especially if you don’t have a power user account (people actually spend hours correcting Google). My thinking is this ability to edit via mobile might be more effective than doing so via desktop. It’s a guess, but it would make sense. More about these updates here. Listing Business Is Now FREE On Angie’s List This is a story for like the 1% of SEOs who would actually care about this. Sadly, I breathe local and find myself in that 1%....
The Lastest in Local SEO – June Edition

The Lastest in Local SEO – June Edition

You may have noticed by now, I take a real hands on approach when it comes to daily operations here at Loganix, which truly extends to just about every facet of what we do. From answering support, to reviewing audits, to taking sales calls. I’ve even been known to jump in and hammer out a citation or two. I am a practitioner, and I agonize over losing touch. And yet so quickly I can find myself left dizzied by the changes that have been occuring in Google Local these past couple years. Not 5 years ago I used to whine and complain that Google never did anything. I received a rude awakening recently when I jumped on a call with Google Support (with my client), assuming I could easily squash the issues we were having with claiming and updating data, only to be sent packing thanks to new rules with regards to what they will or won’t do. It was frustrating to say the least. So, I take a lot of pride in putting together these local search updates because I can appreciate how easy it can be to fall out of step. It happens to all of us. Google Ads On Local Pack Results Google announced at the SMX Advanced Local Workshop that ads will be appearing along with the local pack results. Google was still testing these new results. At this time we don’t know how many ads there will be, nor do we know how many or few organic or local listings will be present. Read more here. Business Categories In Google Map Results You may not...