Local Marketing

9 Local Advertising Tips to Promote Your Business Locally

9 Local Advertising Tips to Promote Your Business Locally

If you have a small business, you know that the most valuable potential customers are the people who live in your local area. That’s why local advertising has become highly competitive. With new trends emerging every year it can be difficult to keep up. Even if your business is in good shape, generating good quality leads and ranking ahead of your competitors, it’s important to be aware of the latest local marketing strategies. Local Advertising Strategies to Know Want to brush up on your local marketing skills? Just getting started and want to know how to promote your business locally? This guide can help. Here are 9 of the best local advertising tips you can use to promote your business locally. #1 Build Custom Local Landing Pages For every ad campaign you launch online, you should build a custom landing page for each location. Dedicated landing pages can have a huge impact on the conversion rate and success of any campaign you’re running. That’s why it’s important to make sure you do them right. Each landing page should contain the necessary keywords, benefits, calls to action, and other elements that help drive conversions. But you should also make sure to add all the important local elements… The address Local phone number A map to the location #2 Promote Local Events & Sponsorships Local events are a great way to promote your business locally. You can either host them yourself or sponsor other events in your community. You can write content about the event and your participation on your site. As a benefit, you’ll get awareness from any other site...