Content Marketing

The Best in Small Business Content Marketing Plans

The Best in Small Business Content Marketing Plans

5 Examples that Show You How to Do It Right Think content marketing is a “big business” strategy? Think again. Content marketing is the trend that businesses at every level are using to get ahead. Content marketing is a form of marketing designed to avoid direct advertisement while promoting a brand by providing entertainment or utility. It can take the form of videos, blogs or social media posts. It has quickly become one of the main marketing strategies for small businesses, and for very good reasons: It’s effective, affordable and customers prefer it. It’s Confirmed as Effective People are confronted with more ads in their daily lives than they ever have been before. They’ve adapted by blocking them or learning to tune them out. It should come as no surprise that over 70% of customers would rather learn about a company through an article than any advertisement. And they act on that: businesses with a regular blog generate 126% more leads than those without them. The best minds in marketing, relying on their own internal data, have already begun responding in big ways. 76% of marketers are in the process of increasing their content marketing budgets. It’s Affordable Content marketing costs around 60% less than outbound marketing. When the same budgets were used, content marketing was found to also generate 3x as many leads. In fact, it’s one of the cheapest types of marketing out there. A great content strategy can come down to a single video, infographic or guide. All that matters is that you produce something that’s valuable and authentic enough to be worth promoting. Your Customers...