Case Studies

Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

One of the reasons I love working with small businesses is that it gives me the chance to really see how much of a difference we can make. This particular story is about a client who didn’t have a large budget when we started, but is now able to expand on her old campaign with the new breathing room we’ve given her. This case study proves that concentrated local strategies can make a big difference even on a lean budget. Who We Helped In early 2016, Loganix was approached by a young female entrepreneur looking for a way to grow her wedding & event planning business in a certain large North American city. Due to local competition and the age of the site, traffic arrived by way of social channels and word-of-mouth. There was only a small amount of search traffic coming from branded keyword searches. Her goal was to increase local search traffic to her site for all types of event-related keywords, including weddings, corporate parties and proposals. By setting her up to work closely with one of our account managers, we were able to determine exactly where she wanted us to focus our attention. During consultation, we were able to create a plan for the year that took into account her modest budget and where our work would create the largest impact on her business. By tracking the types of events happening throughout the year, we were able to create a search strategy that targeted the evergreen and seasonal keywords immediately before the biggest season for booking these services. What We Did After speaking with our account...