What We Learnt from Scraping & Analyzing 1000+ Local SERPs Local search is here to stay. According to local marketing statistics, 46% of all searches on Google are local searches and 75% of users never scroll past the first page of search results. All marketers know the importance of having a solid local SEO strategy backed up by real data in place. Unfortunately, SEO and data don’t always go hand in hand. They should, but it isn’t always the case. We decided to fix that. Disclaimer: We’re not data scientists, but we have some technical chops and our curiosity got the better of us. Over the past few weeks we’ve run a series of SERP checks with a focus on local terms, collecting any and all data Google would give us. It looked a little something like this: Here’s a summary of what we learned running this experiment: Higher rankings in local/maps results are linked to strong organic rankings for those same SERPs. Local Businesses need to double down on content & links. High amounts of directory/lead gen sites in a particular SERP leave less room for local businesses in page 1 organic results You should be out there getting even more reviews on your GMB listings right now. Keep reading to learn more details about the findings: About This Study We selected 32 different queries from a variety of professions and did searches across 30 different cities of varying sizes across the US & Canada. Just shy of 1000 unique queries run. Our primary goal for these tests was to determine whether or not there was any link...
One of the reasons I love working with small businesses is that it gives me the chance to really see how much of a difference we can make. This particular story is about a client who didn’t have a large budget when we started, but is now able to expand on her old campaign with the new breathing room we’ve given her. This case study proves that concentrated local strategies can make a big difference even on a lean budget. Who We Helped In early 2016, Loganix was approached by a young female entrepreneur looking for a way to grow her wedding & event planning business in a certain large North American city. Due to local competition and the age of the site, traffic arrived by way of social channels and word-of-mouth. There was only a small amount of search traffic coming from branded keyword searches. Her goal was to increase local search traffic to her site for all types of event-related keywords, including weddings, corporate parties and proposals. By setting her up to work closely with one of our account managers, we were able to determine exactly where she wanted us to focus our attention. During consultation, we were able to create a plan for the year that took into account her modest budget and where our work would create the largest impact on her business. By tracking the types of events happening throughout the year, we were able to create a search strategy that targeted the evergreen and seasonal keywords immediately before the biggest season for booking these services. What We Did After speaking with our account...
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