What is Sponsorship Marketing & What Are the Benefits? (+ Examples)

What is Sponsorship Marketing & What Are the Benefits? (+ Examples)

Sponsorship marketing is an underutilized marketing strategy. Sponsor a local kids’ team, a charity event, or a non-profit organization—there are many opportunities. You might think that only big corporations can benefit from sponsorships due to cost or scale. However, small and medium-sized businesses can also use them to great effect in their marketing efforts. What is Sponsorship Marketing? A sponsorship is your business funding an event or organization for mutual benefit. Sponsorship marketing is using your sponsorship in a planned campaign to market your business, especially in the local area. When you fund a children’s sports team or league, you can get your logo on their uniforms for branding. When you give financial support to a charity organization or event, you can request a link on their website. Those are the sorts of mutual benefits that occur with sponsorships. Being aware of the benefits and using sponsorships to enjoy them at a greater scale is the key to sponsorship marketing. Sponsorship Marketing Benefits Let’s look at the potential benefits of sponsorship marketing, so you have a better understanding of what you can achieve. It helps to know what results to aim for when you are making your plans. Here are 6 advantages of sponsorship in marketing. #1 Increased Brand Awareness The first and most obvious benefit of sponsorship marketing is developing your brand awareness among potential customers. This can be especially valuable if you are a local business, and you form sponsorships in your community. For a business, the benefit of a sponsorship is having their logo and their brand in front of people. Whenever people visit or interact...
7 Benefits of Local SEO for Small Businesses

7 Benefits of Local SEO for Small Businesses

If you’re a small business that’s already invested in digital marketing, you will be well aware of the benefits of SEO. However, it’s also become a highly competitive space as more and more businesses are investing time and money in marketing online. Local SEO for small businesses is something that offers even greater potential for driving more business to your stores. It can be competitively vital for businesses to increase awareness, customers, and sales they can generate from their local area. If you’re not convinced and think that you’re just fine sticking with what you’re doing now, read on to learn the 7 benefits of local SEO. Importance of SEO for Small Businesses First, it’s good to remember why SEO is so important for small businesses. Traditional marketing can be very expensive and offers a declining return on your investment. This is because digital marketing has exploded in use. SEO allows you to generate a massive amount of awareness online as people search for words and topics related to your business. With that awareness, you can get them to visit your website and become a customer. All for very little investment in money required. This can allow a small business to stay competitive among larger companies, especially in their local area. Here are some local SEO stats that show just how important it is to optimize your business for local searches: 97% of all online searches are from people trying to find a local business 88% of people searching for a local business will call or visit the business within 24 hours 58% of American adults have used voice...
Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

Why is Local SEO Important for Your Business? 4 Reasons that Make the Difference

If you are a business that’s invested in search engine optimization (SEO), you’re already ahead of the game and have seen the benefits it can bring. Your website has more traffic, more pages visited per session, more time spent on your website—All the other metrics that point to being highly optimized. Now it’s time to take your web presence to a whole new level using one of the fastest-growing and most impactful types of digital marketing: local SEO. Why is local SEO important? Because while the basics of general SEO can help generate more website traffic, local SEO helps generate more calls, contacts, store visits, and sales. Local SEO Is a Business’ Best Friend General SEO is great for generating more awareness for your brand and your business online. It does this by making sure you appear at the top of search results whenever someone searches for a topic or keyword related to your business. The problem is that general SEO will attract all website traffic, regardless of its geographic relevance for your business. If you write a great blog article that goes viral, a large chunk of the traffic will be from all around the world. It’s great to have, but that won’t lead to more sales for a local business. That’s where local SEO comes in. Take an organic keyword related to your business and make it a localized keyword by adding the name of a city or region, or phrases like “near me”. These are the most valuable keywords for a local business because they’re being used by people who are in your area. People who...
How to Sell SEO Services to Local Businesses [+ FREE Templates]

How to Sell SEO Services to Local Businesses [+ FREE Templates]

If you’re running a digital marketing professional or an agency, you know the importance of growing your business by acquiring more clients. However, there’s a lot of competition that makes it difficult for you to stand out. Whether you’re a seasoned veteran in the SEO world or just starting out, knowing how to sell SEO services to local businesses is a vital skill to master. Here’s a useful guide to help you improve your sales approach. How to Find Potential Customers Digital marketing professionals and agencies these days face more competition than ever, and it’s leading to a big problem—all the potential clients you want to target have likely already been swamped by other pitches. Back in 2014, Search Engine Land conducted a survey of small and medium-sized businesses (SMBs) on how frequently they were contacted by someone selling their SEO services. Even back then, 35% said they were contacted at least once a day, and another 22% said they were contacted at least once a week. Digital marketing has only grown since then, so those percentages will likely be even higher now. That means you have to be smarter with how you find and approach your prospective clients. You have to understand the minds and pain points of small business owners in your area so you don’t make the same mistakes as most agencies. There are three approaches you can take that you can mix and match to find the best sales plan that works for you. Establish yourself in as a specialist What can really help you stand out from your competitors when you’re starting out is...
7 Local SEO Plugins to Rank Your WordPress Site

7 Local SEO Plugins to Rank Your WordPress Site

WordPress has become the Google of CMS providers — it’s so popular, over 58% of websites built on a CMS are on WordPress. It’s so popular because it’s so accessible. Why? Because theres tens of thousands of plugins and templates that make it easy to build a functional and good-looking website. With the rise of local SEO, it’s more important than ever for businesses with a WordPress website to pick the best plugins. There are many, many plugins you can use to optimize your site, but that can make it difficult to know which ones to pick. Local SEO Plugins to Fit Your Strategy Before you review the list, it’s important that you have a strategy in place. To properly budget your time, you need to stick to plugins that fit with what you’re doing so you can get the most out of them. With that said, let’s look at the 7 best local SEO plugins for WordPress: #1 Yoast WordPress SEO Yoast WordPress SEO is one of the most downloaded WordPress ever, thanks to its extensive features that cover all the essentials for optimizing your website. It includes features for adding meta titles and descriptions to pages, editing XML sitemaps, and more. It also comes with the Local SEO for WordPress add-on. That gives you the ability to tell Google more about your website and your business, which in turn helps your visibility in local searches. It also lets you add and edit Google Maps and Google My Business information on your website. The Local SEO plugin is not free, but it’s worth the cost. It’s one of...