How to do Local SEO Keyword Research

How to do Local SEO Keyword Research

Keyword research is an essential part of SEO, as it allows you to make sure that you’re focusing your time and energy on search terms that people are actually using. SEO can be very time consuming, so you don’t want to spend months of hard work getting to position #1 on Google for a keyword that nobody is searching for. For companies that rely on local business, Local SEO keyword research is even more essential to get the most from local and mobile searches. So, what is local keyword research? Keyword research is the process of finding the search terms that people enter into search engines (let’s be honest, it’s usually Google) while looking for an answer to a query. When we optimize websites for search engines, one of the main focuses is figuring out which particular keywords or phrases people are searching for. Then, by implementing these keywords in your website, you will hopefully appear high up on the search engine results pages (SERPs) when people search for them. So far, so good. When determining which keywords to focus on, we often look at the search volume (how often people perform a Google search for this term), the content of the website and its specific pages, and what competitors are using on their websites. Local keyword research is an even more specific version of this, as your content needs to resonate with particular locations in order to be seen as being particularly relevant to the search terms. For example, this may include a generic business keyword plus a city location, such as “plumber Seattle”, or a service-based keyword...
8 Most Important Local SEO Ranking Factors

8 Most Important Local SEO Ranking Factors

Local search has become more and more important over the years when it comes to a company’s SEO strategy. In order to serve the most relevant results to an individual, Google is placing more emphasis on factors such as location and engagement to determine a website’s relevance. To maximise your success in local search, you need to familiarize yourself with the most important local SEO ranking factors. If your business thrives on local customers, optimizing your local SEO will help to increase leads. 29% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours, so you want to make sure you’re appearing in those results. “Near me” searches grew by grew by more than 130% from 2014–2015 and with 88% of those searches coming from mobile, it’s clear that people are searching with intent. Improving your local SEO will help you to get your business name in front of more people who are ready to purchase now. Local SEO Ranking Factors Local search incorporates many specific criteria to present the most relevant results to people who are looking for something within their area. This article will detail how to improve your local SEO with these eight key ranking factors: On-page SEO Google My Business Backlink profile Reviews Online citations Behavioural Signals Search personalization Social media Don’t forget though, when it comes to local SEO, there are two rankings you want to pay close attention to: local pack rankings and organic rankings. In case you were wondering: Local pack rankings: the small box that appears at the top...
50+ Local SEO Statistics Every Local Business & Marketer Should Read in 2019

50+ Local SEO Statistics Every Local Business & Marketer Should Read in 2019

Imagine you are looking for a local business, where do you start your search? With a search engine, probably Google. Your (potential) customers are no different. When they are looking for a product, service or solution to a problem, online is where the go to find it. But it’s competitive online. The success of your local business comes down to how people are finding it on the web, (aka; your local SEO strategy). That’s why it’s so important to keep up to date with local SEO statistics. Knowing these trends around local search can help you to make better decisions (backed by data). Don’t worry, you don’t need to do hours and hours of research on your own to find this useful information. We’ve done it for you. Here are the best local marketing statistics and trends (organised into 5 categories) every marketer and business owner needs to know: Local SEO Statistics 72% of people conducting a local search will visit a store within 5 miles. (Source: HubSpot) 900% growth in “near me tonight/today” searches over the past 2 years. (Source: ChatMeter) 200% increase in mobile searches for “open” + “now” + “near me”. (Source: Think With Google) 46% of all searches on Google are local searches. (Source: Go Globe) 78% of local mobile searches lead to a purchase in-store or online. (Source: Search Engine Land) 56% of consumers shop both online & offline. (Source: Local Search Association) 75% of users never scroll past the first page of search results. (Source: HubSpot) By 2020, online advertising will be 70% larger than TV advertising. (Source: Local Search Association) 88% of...
20 Local SEO Tools to Improve your Rankings

20 Local SEO Tools to Improve your Rankings

Did you know that 50% of consumers who do a local search on their phone will visit a store within the very same day? That’s a lot of potential revenue. So it goes without saying really that a strong local SEO strategy is key to making sure these people visit your business, and don’t instead go elsewhere. As competition increases, the task of increasing visibility in the local search results takes centre stage. If you run a small business, you need to be leveraging local SEO. You need to tracking, measuring and analyzing your local marketing efforts, not to mention staying on top of your competitors. If only there were some tools to help streamline all of this… Enter: local SEO tools. 20 Best Local SEO Tools Local SEO tools are designed to make your marketing work more efficient. The only problem is there are loads of tools available and even more information out there about them. I mean, just Google it and you’ll see 69,100,000 results! That’s a lot of choices. In fact, that’s probably too many choices. So to help you filter out the noise, here are 20 top local SEO tools (some you will recognize & some you may not) as well as alternatives too. Ready? Let’s go: #1 Whitespark Local Citation Finder Whitespark is a local listing management tool that does a lot: it can collect customer feedback and reviews, monitor rankings by location, and find new link opportunities. One very useful part of this tool suite is the Whitespark Citation Finder tool. Unsurprisingly, this tool finds citation opportunities for your business as well as...