The Zero-to-Hero SEO Guide for Your Copywriters

The Zero-to-Hero SEO Guide for Your Copywriters

The SEO Guide for Writers This is a crash course that was recently developed for our copy team, and it has really helped our new writers get into the rhythm of things. It’s short and simple, but the perfect kind of thing to throw at your team for awhile so you can come back expecting them to understand what drives your needs. Understanding Search To be a good SEO writer, it’s very important to take a step back and understand how Google works, and how to feed them what they want. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Early in their existence, Google didn’t do this very well. SEOs could exploit loopholes and get their pages ranked first. Many still do, but not for long. Every day Google gets better, and they improve their algorithm to identify high quality and relevant content. That means, if you try and game the system to get optimized, mechanized or irrelevant writing to the top page of Google, you will get taken down eventually. That also means, if you write original, interesting and compelling content that deserves to be read, you will be ranked and rewarded appropriately in Google’s search results. Notice how I said appropriately and not first? Google Killed the SEO Copywriter Now, in 2015, we’re held to a higher standard. Previously, optimizing an article for Google was only really a process of picking the right keywords and organizing them in the right places and in the right quantities. Not that this isn’t important. It definitely still is. But today, great content needs...