You Call Those Local Landing Pages?!

You Call Those Local Landing Pages?!

The last time we spoke blogged, I told you why I thought doorway pages were nothing like local landing pages. If you missed it, check this out before continuing. It’s true, a well built local lander cannot be grouped together the doorway pages of this world. But what about those crappy, thin, mostly duplicate landers? Don’t hide, I look at the sites you send me! Yes, they could be better. A lot fucking better in some cases. Why do I care? Because I am worried about you, and I want you to succeed. What I Think a Local Lander is All About… When I come to your page, I want, without a shadow of doubt, to recognize that I have landed in the right place. That you are the guy I was looking for, and you are going to solve all of life’s problems. Okay, that’s a bit much. BUT, like I’ve said before, I should not have to go anywhere else. You will answer all my questions. Questions I haven’t even thought of yet. A Little Example.. Let’s create a little scenario. I am in the market for a house, and have stumbled across your landing page, because you were smart enough to use Loganix, and now rank like a boss. Among other things, I go to a Realtor because I want someone who really knows their shit. I am not only investing in a home, I am investing in the neighborhood, and so what’s around me matters a great deal. If that park across the street is about to be turned into a fucking landfill, I expect...
Are Local Landing Pages Doorway Pages?

Are Local Landing Pages Doorway Pages?

Overwhelmingly, no. If you pay attention to the updates coming down the pipe, then you know there is a looming Google update that is targeting “Doorway Pages” and I know when I heard about it, I was a bit spooked. I did the research though, and I am no longer fussing, and hopefully nor should you. Here’s what you ought to know, but first, the definition right from the horses mouth… Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. And now, again directly from Google, some questions you need to ask yourself to determine whether or not, you have doorway pages… Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? Are the pages intended to rank on generic terms yet the content presented on the page is very specific? Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of...