Are Local Landing Pages Doorway Pages?

Are Local Landing Pages Doorway Pages?

Overwhelmingly, no. If you pay attention to the updates coming down the pipe, then you know there is a looming Google update that is targeting “Doorway Pages” and I know when I heard about it, I was a bit spooked. I did the research though, and I am no longer fussing, and hopefully nor should you. Here’s what you ought to know, but first, the definition right from the horses mouth… Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. And now, again directly from Google, some questions you need to ask yourself to determine whether or not, you have doorway pages… Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? Are the pages intended to rank on generic terms yet the content presented on the page is very specific? Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of...