Our Agency’s Epic 200% Productivity Secret: [Trello & Scrum]

Our Agency’s Epic 200% Productivity Secret: [Trello & Scrum]

Just over a year ago, we were losing clients faster than we could acquire them. We were barely delivering, and when we did, it was rarely on time. Had we continued down that path, we would have had to close our doors, no doubt about it. I’m going to tell you what our problem was, and how we went about fixing it, effectively saving our business of 5 years from certain death. I’m going to show you how you can implement what we did, and make your business/team produce exponentially faster. The Backstory We thought we were on the cusp of agency, and workflow/collaboration technology. We were using Trello, and we’d (well more like me) praise Trello and all it had done for us any time given the chance. I still do, as it is an incredible product. I recall making videos for potential clients during the courting process, showing them a screencast of Trello and how we moved and collaborated with our existing clients. They were wow’d, and we closed just about every deal that came across our desk. I was super proud of these videos, and showing off our process. But that was all show. It was pretty, it looked like it worked, and we even fooled ourselves into thinking it was working. It wasn’t. It took us losing 4 multi-million (billion in one case) clients to realize how totally f*cked we were. And even after that in fact, we continued on for months without a viable solution. We tried to work faster, come up with more creative solutions, and the result was us working harder, and...
Easy and Quick [Local SEO Wins]: Our Secret Weapon

Easy and Quick [Local SEO Wins]: Our Secret Weapon

When building out local landing pages, SEOs typically take the same approach: keyword research around the big cities that show decent search volume, but not much else. Most neglect the small surrounding cities in the metro area. You should care about those smaller cities (Population of 5-10k+), because they’re likely filled with customers who are searching for your product/service—just not with enough volume for a single keyword to register search volume in tools like Google Keyword Planner. If you’re wondering why your local landing pages aren’t doing as well as you hoped, this is the post for you. The Example One of our clients runs a service business operating in the BC Lower Mainland (the area encompassing Vancouver & suburbs). Their previous webmaster had already started a local lander build out, doing exactly what most SEOs do—finding keywords with service + city that show some volume in keyword tools and building out some ‘meh’ pages. Thankfully they had taken the time to write out some thin (a few paragraphs at most) but relevant, and unique content on each page. When approaching this project, we saw an opportunity to not only build out the existing pages, but also to create additional pages that covered other service areas that hadn’t yet seemed worth it. We spent approximately $60 per page to rewrite them, covering the majority of services they offer in each location, simply removing services not available in particular areas. The results since publishing the new content 6 months ago have been spectacular. The ROI The goal-tracking covers only web conversions. We haven’t implemented call tracking at this point in...
Loganix-mas is Here With Deals on Citations & Guest Post Links, Plus Prizes!

Loganix-mas is Here With Deals on Citations & Guest Post Links, Plus Prizes!

The holiday season is upon us and we’ve got some great bonuses on our Citation Building (by the citation) and Guest Post products. From Dec 10th to 21st, all custom citation orders will get double the citations, and guest post orders over $500 will get a free DA30-39 link for every $500 spent on guest posts. We’re also giving away some prizes including 5 Traffic Think Tank 1-month memberships ($119 value) and some Amazon gift cards ($50 to $250 in value). If you purchased anything from us since Nov 1st 2018 (including our recent Black Friday/Cyber Monday promos) then we’ve already put an entry in for you, plus if you purchase anything between now and December 21st we’ll add an additional 5 entries to the draw. The Bonuses Doubled Up Citations Purchase any amount of citations from our Citations (by the citation) product and we’ll double your order for free. Buy 30, get 60 – simple as that. Just place an order using this form with the coupon LOGANIXMAS and your order will be doubled upon fulfillment (along with 5 entries towards our draw). Free Guest Post Links For every $500 you spend on Guest Posts we’ll throw in a free DA30-39 guest post link picked by our team. The free links are picked by our team from a select list of high-quality sites, we will do our best to pick the most relevant sites but a perfect match may not be available depending on your site’s niche. You can order your Guest Post links here, use the coupon LOGANIXMAS at checkout to receive your free guest post link...
Black Friday & Cyber Monday SEO Deals Are Back!

Black Friday & Cyber Monday SEO Deals Are Back!

Our Best SEO Deals of The Year For 1 Week Only! It’s that time of year again. How about a lovely cornucopia of High Authority Editorial-style links and Citations? A Guest Posting campaign with all the fixins? Black Friday and Cyber Monday deals are back in full swing over here and everything is on sale. From Nov 23rd to Nov 30th, get 20% off all Loganix products using the coupon GOBBLEGOBBLE at checkout. That coupon will get you discounts on everything you need to keep those rankings improving and making sure you stay in your client’s marketing budget next year, including: Guest Post Links Editorial Links Copywriting Citation Building Citation Cleanup Citation Audits SSL Migrations Start your 2019 SEO campaign off on the right foot and stretch that dollar further than before. Keep The Discounts Flowing Year-Round Earlier this year we launched our Agency Partner Program for VIPs which is open to anyone who spends over $1000/mo on Loganix products either for their clients or their own sites. Membership in the program includes Black Friday-like discounts all year round – and some special bigger discounts around other sales. You also get priority access and first dibs on limited quantity roundups and other promos that are in short supply. If you’re interested in joining our Agency program you can schedule a call with Adam to discuss your clients and their SEO needs and how we may be able to...
Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

One of the reasons I love working with small businesses is that it gives me the chance to really see how much of a difference we can make. This particular story is about a client who didn’t have a large budget when we started, but is now able to expand on her old campaign with the new breathing room we’ve given her. This case study proves that concentrated local strategies can make a big difference even on a lean budget. Who We Helped In early 2016, Loganix was approached by a young female entrepreneur looking for a way to grow her wedding & event planning business in a certain large North American city. Due to local competition and the age of the site, traffic arrived by way of social channels and word-of-mouth. There was only a small amount of search traffic coming from branded keyword searches. Her goal was to increase local search traffic to her site for all types of event-related keywords, including weddings, corporate parties and proposals. By setting her up to work closely with one of our account managers, we were able to determine exactly where she wanted us to focus our attention. During consultation, we were able to create a plan for the year that took into account her modest budget and where our work would create the largest impact on her business. By tracking the types of events happening throughout the year, we were able to create a search strategy that targeted the evergreen and seasonal keywords immediately before the biggest season for booking these services. What We Did After speaking with our account...