20 Small Business Blogs to Follow for Biz Owners in 2019

20 Small Business Blogs to Follow for Biz Owners in 2019

Small business owners and entrepreneurs often face the difficult task of having to wear a lot of hats. When you’re starting out, you don’t have the luxury of time or money to hire agencies or employees for every task. You’ll sometimes have to act as your own accounting, IT, marketing, legal, or HR department. But you likely don’t have any background in all of those fields, so how should you learn where to get started? That’s where small business blogs come in. They come in all shapes and sizes, geared towards every niche and industry. Here are 20 of our favourite blogs that can help small businesses. Our Favourite Small Business Blogs 1. Kabbage The Kabbage Blog is a great source of resources, trends and ideas related to small businesses. It gathers information from all over, giving it some added diversity for its advice that can be used by all types of small businesses. It also puts out very timely content, such as this guide to managing cash flow when you have more seasonal customers. 2. QuickSprout Neil Patel is a huge resource for businesses that need advice on digital marketing, search engine optimization, social media, and more. He will often put out very helpful market research and established best practices to follow on his blog, QuickSprout. Those guides are invaluable for a small business doing it on their own, and he is good at staying on top of trends. He also writes guides to help various niches, such as this great step-by-step guide on creating an eCommerce website. 3. Small Business Trends This is a very good blog...
6 Hyperlocal Marketing Tactics to Drive Growth

6 Hyperlocal Marketing Tactics to Drive Growth

Many local businesses fighting for a competitive edge are turning towards hyperlocal marketing. Intuitively, it makes perfect sense—if you have a brick and mortar store, your biggest pool of potential customers in your immediate area. Consider that 76% of people who make a local search on their phones visit a business within 24 hours. That’s the potential of hyperlocal marketing strategies that can reach your local audience and convince them to choose you. What Is Hyperlocal Marketing? Hyperlocal marketing is when you focus on targeting nearby customers who are actively looking for a business like yours. They are a very close proximity to your location, and they are shopping around for products or services like yours. It uses highly-targeted marketing tactics based on people’s locations and behaviour to find potential customers that are highly qualified. As a marketing strategy it does not have a very wide-spread reach, and usually has very specific goals in mind. Benefits of Hyperlocal Marketing If you’re a small business owner, you’ll need to carefully determine how to spend your resources on marketing. Hyperlocal marketing has some great benefits for you to try, especially if you have a tight budget to work with: Lower costs—being highly targeted means you spend less money in total Higher conversion rate—you are specifically targeting people who are the most likely to become customers Increase foot traffic—for brick and mortar store that don’t sell online, it can significantly increase people visiting your location Highly flexible—you can set different and highly specific targeting, timing, goals, budgets and strategies In truth, any sized business can benefit from hyperlocal marketing. Small and medium...
Black Friday & Cyber Monday SEO Deals Are Back!

Black Friday & Cyber Monday SEO Deals Are Back!

Get Excited—Our Best SEO Deals of The Year For 1 Week Only! It’s that time of year again. How about a lovely cornucopia of High Authority Editorial-style links and Citations? A Guest Posting campaign with all the fixins? Black Friday and Cyber Monday deals are back in full swing over here and everything is on sale. From Nov 29th to Dec 6th, get 20% off all Loganix products using the coupon GRAVYBOAT at checkout. That coupon will get you discounts on everything you need to keep those rankings moving with momentum so that you stay in your client’s marketing budget next year. Deliver the goods with… Guest Post Links Editorial Links Copywriting Citation Building Citation Cleanup Citation Audits SSL Migrations Get More Excited…For the Cyber Monday Sale But, it gets better. When Cyber Monday hits, we’re launching a 3-day Buy-3-get-1-free link offer. For every three links you purchase at full price, you get credit for an additional link of the same value added to your Loganix account. Offer is on link building products only:  Citation Building Guest Posts/Premium Guest Posts Authority Links Reserve Links No cash value. Not to be combined with any other offer. Start your 2020 SEO campaign off on the right foot and stretch that dollar further than before. Want to Keep The Discounts Flowing Year-Round? Join our Agency Partner Program for VIPs. It’s open to anyone who spends over $1000/mo on Loganix products either for their clients or their own sites. Membership in the program includes Black Friday-like discounts all year round – and some special bigger discounts around other sales. You also get priority...
9 Places to Advertise Your Business Online

9 Places to Advertise Your Business Online

Online marketing is becoming highly competitive, more and more businesses are looking to digital advertising to attract more customers. Thankfully, the internet is a big place and it has several advertising platforms where you can promote your business. You can create and test different ad campaigns in different places to see what works best. However, it can be daunting to imagine all the platforms that are out there. Here are some of the best places to advertise your business online. Best Online Advertising Platforms First, it’s important to note that there is no single solution or strategy that will work for all businesses. What works for a small business in a town won’t necessarily work for a big company in a large metropolis. Consider the size, industry, and location of your business. You should do your research and find case studies of businesses like yours that found success on each platform and how. #1 Google When it comes to advertising your business online, Google is still the biggest online platform of them all. Using Google’s AdWords platform, you can advertise your business on the following locations online: Google search results pages Google Maps YouTube videos Any website online that is part of Google’s Display Network Any mobile app that is part of their Google Play network The size and potential audience you can reach through Google AdWords makes it the #1 online platform to use. Because it is so massive, the audience you can find spans any age, geographic region, industry, and so on. If you’re a business owner looking to start marketing online, you should start with Google....
How to Add Local Schema Markup to Your Website

How to Add Local Schema Markup to Your Website

One of the best ways to optimize your website for local SEO is by using local Schema markup. You might think that it’s too complicated and it isn’t worth the time or effort to learn how it works. However, there are many benefits and potential uses that should make it worth your while. Schema markup can greatly help search engines read your website content and understand its focus. That way, when someone performs a local search, your website will perform far better than it would otherwise. Still not sure? We’ll convince you. What Is Local Schema Markup? Schema markup is a type of microdata that you add to your website’s HTML coding. Specifically, it helps structure the data to make it easier for search engines to determine the difference between different types of content. This helps the search engines that crawl your website to better understand what it is about. Local schema markup is a specific type that helps search engines understand your website’s geographic focus. This helps your website’s performance in local search results. It also provides more local information, such as your phone number, within the results. Why is Schema Important? There are many benefits for adding schema markup to your website, especially when it comes to improving your SEO. Here are some of the biggest benefits: #1 Improve Your Brand Presence in Search Results One of the best ways to get more organic clicks is to have your business’ knowledge graph appear in SERPs. Adding Schema markups to your website will help to ensure that searches related to your brand will recall your page. This is...