The Latest in Local Search for April

The Latest in Local Search for April

Starting to finally feel like summer around Vancouver, how about for you guys? Wherever you’re hustling away, I hope you’re feeling a little warmer and a little more energized to hit the next season everything you’ve got. I guess the weather all feels the same when you’re indoors (I work from home) all day, so how about we get right to the search news! OH, but before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business, sometimes more personal stuff that I hope is relatable. I think you’ll like it. If that sounds like your sort of thing, sign up here. Yes, SEO. Let’s talk about that. So, What’s New in Local Search? Update On Local Map Results Now Filter By Ratings Google has made another update to its local search results. Now they focus on those businesses with good customer ratings. A filter for ratings with the default 4-star rating is shown in red font when describing search terms with “best”, “awesome”, “good” etc. Read more here. “Product And Services” Now Appearing To Knowledge Panel Another new addition to the knowledge panel. This time, Google added product and services links. This feature was first seen on restaurant businesses, but has been pulled from the search because it’s still a little buggy. Read Mike’s article about it. He’s amazing. Timeline Now Landed On iOS This feature is not new to Android and desktop users, but IOS users will be pleased to finally have it. It’s a timeline/list of places you’ve visited. Google will also add a note to the...
The Latest in Local Search for March

The Latest in Local Search for March

This post was originally published as the Local Search Newsletter. Don’t miss out on important local search news. Subscribe via our form on the right of the page. I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. March’s BEST Local Search Reads Introducing Location Extension For Google’s Ads Google has made some changes/additions to the Local Extension in Google Adwords. This new feature enables an advertiser to add more info like business headline, business hours, photo and store location. See the sample screenshot in this article. More real estate for your ads, not a bad thing! Automating Ownership Conflict of a Google My Business Page Google just recently updated the process to regain ownership of a business page. This will help the business owner transfer the ownership of the page from the person who verified or manages it. See the updated process here. I particularly like this for those cases where some agencies will hold your listing hostage, OR where a business owner has lost the logins. SEO Must Reads Minimum Viable SEO:...
Best Local Search Articles of 2016

Best Local Search Articles of 2016

In 2016, there were updates to everything from local search algorithms to Google My Business listings. Several updates to the Google algo in the past year modified the original Local SEO “Possum” update. This update first launched in September and hit those businesses that were targeting far outside of their physical city locations. As a result, ranking in outside cities is now far more difficult than it used to be. Local search marketers also noticed Google Ads were now appearing on local pack results as of last year. Now that more space is devoted to ads, businesses that aren’t at the top are going to have a tougher time competing for those spaces. What was originally 7 slots became 3, and then 2. However, there are some new ways to get attention. New visible attributes have been added to search listings, and customers can sort results by these attributes. Google showed plenty of love and attention to Google My Business this year. They tested out a new verification system targeted at locksmiths. The goal may have been to identify and remove fake GMB listings. The GMB profile has also been updated from the classic version, which made it look like more of a social page where your posts are visible to your visitors. Google is expected to roll out a slew of new updates in 2017. Google MapMaker will be shutting down in March of this year. The big takeaway is that strong local SEO requires more diversification. To be ready for what Google is throwing at us, we’ll need to take advantage of all the search ranking factors...
The Latest in Local Search for December

The Latest in Local Search for December

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. December’s BEST Local Search Reads Insights for Photos and Edit Attributes For Your Business An update for Google My Business includes newly-accessible insights on how your photos perform compared to other businesses in your area. Another update last month includes the ability to list amenities for your customers, including Wi-Fi, handicap accessibility and more. More about this update, here. Google Pack Can Now Filter Results Google has added the ability to filter Google Pack results by business ratings and hours. This will help users if they are looking for highly-rated businesses, and want to see only the results that are currently open for business. Read more about this. You Can Manage Yelp Listing Via MozLocal Business owners and Local SEO’s can now manage their Yelp listing using the MozLocal dashboard. This is the first third-party to be granted this feature. Learn about this partnership. SEO Must Reads How to Improve Your Site’s Performance When Using GIFs 7 Easy Local Link Building Tactics You Should...
The Latest in Local Search for November

The Latest in Local Search for November

I recognize that not all of us have time to keep a pulse on SEO or more specifically local search, so I am happy to put this little summary together. I am sure there are a few things I miss each month, but this is just what popped up on my radar, and seemed noteworthy. OH, before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business…sometimes more personal stuff that I hope is relatable. I think you will like it. If that sounds like your sort of thing, sign up here. Now back to SEO. November’s BEST Local Search Reads Say Goodbye to Google Map Maker Google announced that it’s Google MapMaker will be removed from Google Maps. This standalone product will retire in March 2017. It’s function will be directly integrated into Google Maps. Read more here Google’s Home Services Ads Google is now testing their Home Services Ads on mobile. Recent reports have spotted it on mobile across California. Google Home Services Ads is for local service providers (for now) such as locksmith, hvac services, plumbers, etc. For more info click here. Google My Business Live Chat Google is testing a new feature on Google My Business. A selected group of business owners can a new live chat feature where they can directly chat with customers that find their business listings (badass!) on Google search. Read more about this. SEO Must Reads 70% of Consumers Will Leave a Review for a Business When Asked The 7 Citation Building Myths Plaguing Local SEO Competing for Local Queries With...