The Latest in Local Search for Summer

The Latest in Local Search for Summer

What’s New in Local Search? Messaging Features in the GMB Dashboard Google is rolling out a feature that allows Google My Business customers to message the businesses that appear on mobile search. This feature was first seen last November and is now finally rolling out in the US. Here’s how to set up the messaging feature inside your GMB dashboard. New Ways To Edit/Update Your GMB Listing Google is testing a new way to edit or update GMB listings. According to Mike B, a Google My Business interface has just been spotted on Google front page results. On this GMB interface, business owners can easily edit any listed business info or add new images. Check the article by Mike: here. Upload Videos On Google Maps for Local Listings Google announced on the Local Guide forum that they’ve introduced a new feature that allows users to upload a video about places on Google Maps results. This feature is available only on android mobile devices. See how it looks like: here.   More SEO Must Reads: Locadium: a new ‘point solution’ to monitor GMB listings changes 5 Tactics to Earn Links Without Having to Directly Ask Secret Weapon of Effective Local SEO: Wordsmithing Google My Business Messaging FAQ Fighting Review Spam: The Complete Guide for the Local Enterprise Optimized store landing pages: An important part of local search strategy How to Perform a Basic Local Business Competitive...
The Latest in Local Search for June

The Latest in Local Search for June

What’s New in Local Search? No Website? No Worries! Introducing the GMB Website Builder The most basic ingredient of ranking locally is having a business website, right? But what if you don’t? Now you have an option. Google launched it’s Google My Business Website Builder for FREE. This is currently available only to those businesses that have verified GMB listing. It can be accessed on the new GMB Dashboard. Check this review about Google’s Website Builder Google Post Available WorldWide Google announced the worldwide availability of Google Post late last June. Business and agency owners can use Google Post to offer promotions, share information and create events. The best thing about this new feature is that it appears in the search results. Check out this article from Mike B. about this news. New Interface for Local Panels Now Available On Mobile Google has finally rolled out a new tab-based interface for local panels. On this new interface, a user can easily navigate between a business’s overview information and its reviews. This feature is only available on mobile search, see how it looks.   More SEO Must Reads: Dear Google: 4 suggestions for fixing your massive problem with fake reviews How to Rank in Cities Where You Don’t Have an Address How to Delete a Google My Business Listing – A Common Question with a Complex Answer How Willing Are Consumers to Leave Reviews? Citations: What Are Local SEO Citations and Why Are They Important for Local Search...
The Latest in Local Search for May

The Latest in Local Search for May

What’s New in Local Search? New Features For Hotel Reviews on Google Google has confirmed that a new interface and set of features for hotel reviews is rolling out. In this new update, additional information such as ratings for the rooms, location, facilities, and such will now be available. See the screenshots of the new interface, here. Google Testing New Results Interface For Local Restaurants Another test from Google this past month! This time, it involved local restaurant businesses. Google displayed some of the business attributes in the results. Also, a reservation box has been spotted on the results. Read about this new test from Google from Mike B. Google Rolls Out Updates On GMB Dashboard Google has launched a couple of updates on the Google My Business dashboard. Now, the menu bar is accessible on the left side of the listing view. It is now easy to switch between business accounts. This is good for users that manages multiple GMB listing. Read more about this update, here.   More SEO Must Reads: Should You Add Your City To Your Business Name At Google My Business? Local SEO Fairy Tale: No Problems = Good Rankings Should SEOs Care About Internal Links? Stop overloading your Local SEO content! Location Data + Reviews: The 1–2 Punch of Local...
Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

Local SEO Case Study: How Our Work Made A Huge Difference for A Small Business

One of the reasons I love working with small businesses is that it gives me the chance to really see how much of a difference we can make. This particular story is about a client who didn’t have a large budget when we started, but is now able to expand on her old campaign with the new breathing room we’ve given her. This case study proves that concentrated local strategies can make a big difference even on a lean budget. Who We Helped In early 2016, Loganix was approached by a young female entrepreneur looking for a way to grow her wedding & event planning business in a certain large North American city. Due to local competition and the age of the site, traffic arrived by way of social channels and word-of-mouth. There was only a small amount of search traffic coming from branded keyword searches. Her goal was to increase local search traffic to her site for all types of event-related keywords, including weddings, corporate parties and proposals. By setting her up to work closely with one of our account managers, we were able to determine exactly where she wanted us to focus our attention. During consultation, we were able to create a plan for the year that took into account her modest budget and where our work would create the largest impact on her business. By tracking the types of events happening throughout the year, we were able to create a search strategy that targeted the evergreen and seasonal keywords immediately before the biggest season for booking these services. What We Did After speaking with our account...
The Latest in Local Search for April

The Latest in Local Search for April

Starting to finally feel like summer around Vancouver, how about for you guys? Wherever you’re hustling away, I hope you’re feeling a little warmer and a little more energized to hit the next season everything you’ve got. I guess the weather all feels the same when you’re indoors (I work from home) all day, so how about we get right to the search news! OH, but before I forget, I’ve got a new mini newsletter that I’ve put together. It’s a short, weekly…brain dump. Marketing, business, sometimes more personal stuff that I hope is relatable. I think you’ll like it. If that sounds like your sort of thing, sign up here. Yes, SEO. Let’s talk about that. So, What’s New in Local Search? Update On Local Map Results Now Filter By Ratings Google has made another update to its local search results. Now they focus on those businesses with good customer ratings. A filter for ratings with the default 4-star rating is shown in red font when describing search terms with “best”, “awesome”, “good” etc. Read more here. “Product And Services” Now Appearing To Knowledge Panel Another new addition to the knowledge panel. This time, Google added product and services links. This feature was first seen on restaurant businesses, but has been pulled from the search because it’s still a little buggy. Read Mike’s article about it. He’s amazing. Timeline Now Landed On iOS This feature is not new to Android and desktop users, but IOS users will be pleased to finally have it. It’s a timeline/list of places you’ve visited. Google will also add a note to the...