The Secret To Ranking In Local Search: Ranking in Organic Search

The Secret To Ranking In Local Search: Ranking in Organic Search

What We Learnt from Scraping & Analyzing 1000+ Local SERPs Local search is here to stay. According to local marketing statistics, 46% of all searches on Google are local searches and 75% of users never scroll past the first page of search results. All marketers know the importance of having a solid local SEO strategy backed up by real data in place. Unfortunately, SEO and data don’t always go hand in hand. They should, but it isn’t always the case. We decided to fix that. Disclaimer: We’re not data scientists, but we have some technical chops and our curiosity got the better of us. Over the past few weeks we’ve run a series of SERP checks with a focus on local terms, collecting any and all data Google would give us. It looked a little something like this: Here’s a summary of what we learned running this experiment: Higher rankings in local/maps results are linked to strong organic rankings for those same SERPs. Local Businesses need to double down on content & links. High amounts of directory/lead gen sites in a particular SERP leave less room for local businesses in page 1 organic results You should be out there getting even more reviews on your GMB listings right now. Keep reading to learn more details about the findings: About This Study We selected 32 different queries from a variety of professions and did searches across 30 different cities of varying sizes across the US & Canada. Just shy of 1000 unique queries run. Our primary goal for these tests was to determine whether or not there was any link...
50+ Point Local SEO Checklist to Supercharge Your Local Marketing

50+ Point Local SEO Checklist to Supercharge Your Local Marketing

Do you want to rank your local business in Google and other local search engines? Of course you do. As a small business owner, you want more people to visit your website, and local SEO is how you make that happen. With 46% of Google searches being local, getting your site ranked can be the difference from getting a few leads, to getting A LOT of leads. So what’s the catch? Well, local SEO can be difficult if you don’t know what you are doing. Thankfully, we’ve put together this handy local SEO checklist so you can get your site optimised in no time. Contents Technical SEO Factors On Page Factors Local SEO content (people want to read) Citations for Local SEO Link Building Google My Business (the not-so secret tactic to local rankings) Social Media & Reviews But first, let’s quickly look at Google’s ranking factors for local SEO: Local SEO ranking factors In order to optimise your site to rank for local searches, it is important to know which of Google’s ranking factors will affect your site. The extra challenge of local SEO is that you want to not only appear in the standard organic search results, but also as part of the maps pack via your Google My Business listing. Now obviously, no one knows these factors for certain. But according to a study by Moz, here are some of the most important signals to focus on to grow your local digital marketing presence: Google My Business (proximity, categories, keyword in business title etc) Links (anchor text, linking domain authority, quantity etc) Reviews (quantity, velocity, diversity...
The Best White Label SEO Tools for Marketers and Agencies

The Best White Label SEO Tools for Marketers and Agencies

White label SEO tools allow you to extend the range of SEO offerings you can present to clients without needing to develop new tools, reporting offerings, or functionality yourself. White label — or SEO reselling as it is sometimes called — allows you or your agency to focus on what you do best. Even if you primarily do design, development, advertising, or ecommerce, chances are most clients will also want at least some SEO-related services. By opting for white label SEO tools, you can skip the need to retrain employers, divert resources, or bring new workers on board. You just keep doing what you do best while reselling the SEO tools and services of others. White labeling has been around for a while. And simply means the dashboard, analytics screens, or output of an SEO tool are provided to you “unbranded.” By placing you or your client’s branding on SEO tools or their output, you can effectively extend your offerings with another organization’s toolset. “White labeling” as it relates to SEO tools provides you with the following options: Branding a tool as your organization’s own Reselling a tool to a client, even though you didn’t make the tool Setting up a custom domain that houses a suite of tools made by your firm or others And discreet billing for services provided by others. The benefits of white label SEO tools include: The ability to ramp up services quickly for increased demand The ability to offer an increased set of services to individual clients The ability to implement a greater range of up-sells The ability to run with your expertise,...
How Google SSL Requirements Impact Your Website’s SEO

How Google SSL Requirements Impact Your Website’s SEO

In a push to further secure and better encrypt the internet, Google has been making changes to how their various products and services treat SSL certificates. The new default for Google’s outlook on the internet includes encryption – a secure connection (HTTPS) is required, no longer a feature only for online banking and shopping sites. This decision is arguably the right move for the internet, in an age of privacy concerns and 3 letter agencies doing mass surveillance with bulk data collection, but it can be harmful to your business if your website remains insecure. If your website is available over HTTP but not HTTPS it’s possible that you may see a loss in traffic, user trust, and likely a negative impact your conversion rates. Chrome Listing Websites As “Not Secure” Google made an announcement on their security blog in early 2018 about the changes coming to Google Chrome and the changes they were making to alert web surfers that they are browsing an insecure site. A previous announcement in October 2017 stated that these changes were coming, but at that time it only applied to HTTP (non-secured) pages where users were asked to enter personal information. Starting in July 2018 Google launched the change in Chrome that any websites loading over HTTP would now carry a “Not secure” warning in the browser’s address bar by default. This was a big shift, treating unsecured websites neutrally (except in scenarios where personal data was being entered) to now looking at them in a negative light at all times. These changes also brought a shift to how HTTPS encrypted sites were...
How To Contact Google My Business Support Online & By Phone

How To Contact Google My Business Support Online & By Phone

When verifying and correcting Google My Business (GMB) listings it’s not that common to run into issues in 2019 – most common problems have been ironed out after nearly a decade. However, every so often you just hit a wall and the automated systems won’t let you go any further. If you found this page, you’re probably in one of those situations right now. When the robots aren’t working you need to fall back to humans and that’s where Google My Business’s phone and online support come into play. Please note that over the years Google has often changed/disabled support form links and phone numbers to (I’m assuming) reduce their support volumes. As of 2019 the below methods are working, if they stop working we’ll do our best to update this with any changes or new support methods available. How to Contact Google My Business 1. Call Google My Business Support One of the best ways to get a GMB problem sorted out quickly is through their phone support. You may have to wait in the queue for awhile, but you get to speak to an actual person who has the power to instantly fix a lot of common issues with listings or the verification process. Google My Business Phone Number: 1 (844) 491-9665 Phone support is available Monday-Friday from 9am to 6pm EST. I would recommend calling earlier rather than later, as the wait times only get worse throughout the day. This number will get you on the phone with an employee from Google’s support team in India or periodically their office in Ann Arbor, Michigan. 2. Get...