11 Local SEO Mistakes to Avoid in Your Business in 2019

11 Local SEO Mistakes to Avoid in Your Business in 2019

If you want to invest in local SEO, you’ve taken a big first step. However, while it’s always better to try than to avoid it entirely, there are some simple mistakes that can seem small but be incredibly costly. Even long-time SEO experts can make these same SEO mistakes from time-to-time. It’s important for you to know what the common errors are for two reasons: so you don’t make them as often, and so you set up regular checks to make sure you don’t miss making them before. Local SEO Mistakes As search engines update their algorithms, everyone is left scrambling to update their local SEO best practices to make sure they aren’t doing anything that will get them penalized. So if you want to make sure your new local SEO campaign is successful, you can use this guide to avoid making those mistakes. For a local business, small mistakes can cause problems beyond having your business website penalized. A mistake that leads to your listing dropping out of the local 3 pack, for example, can affect how many leads, calls, store visits and sales you get. Here are 11 of the common mistakes to avoid that will greatly impact the success of your business. #1 Ignoring Google My Business Having a verified and optimized Google My Business profiles is one of the first and most important parts of any local SEO strategy. Some business owners think that the information is pulled automatically from their website, but this is not true. To have a business listing on Google My Business you need to actively create it. If you haven’t...
9 Local Advertising Tips to Promote Your Business Locally

9 Local Advertising Tips to Promote Your Business Locally

If you have a small business, you know that the most valuable potential customers are the people who live in your local area. That’s why local advertising has become highly competitive. With new trends emerging every year it can be difficult to keep up. Even if your business is in good shape, generating good quality leads and ranking ahead of your competitors, it’s important to be aware of the latest local marketing strategies. Local Advertising Strategies to Know Want to brush up on your local marketing skills? Just getting started and want to know how to promote your business locally? This guide can help. Here are 9 of the best local advertising tips you can use to promote your business locally. #1 Build Custom Local Landing Pages For every ad campaign you launch online, you should build a custom landing page for each location. Dedicated landing pages can have a huge impact on the conversion rate and success of any campaign you’re running. That’s why it’s important to make sure you do them right. Each landing page should contain the necessary keywords, benefits, calls to action, and other elements that help drive conversions. But you should also make sure to add all the important local elements… The address Local phone number A map to the location #2 Promote Local Events & Sponsorships Local events are a great way to promote your business locally. You can either host them yourself or sponsor other events in your community. You can write content about the event and your participation on your site. As a benefit, you’ll get awareness from any other site...
The Best in Small Business Content Marketing Plans

The Best in Small Business Content Marketing Plans

5 Examples that Show You How to Do It Right Think content marketing is a “big business” strategy? Think again. Content marketing is the trend that businesses at every level are using to get ahead. Content marketing is a form of marketing designed to avoid direct advertisement while promoting a brand by providing entertainment or utility. It can take the form of videos, blogs or social media posts. It has quickly become one of the main marketing strategies for small businesses, and for very good reasons: It’s effective, affordable and customers prefer it. It’s Confirmed as Effective People are confronted with more ads in their daily lives than they ever have been before. They’ve adapted by blocking them or learning to tune them out. It should come as no surprise that over 70% of customers would rather learn about a company through an article than any advertisement. And they act on that: businesses with a regular blog generate 126% more leads than those without them. The best minds in marketing, relying on their own internal data, have already begun responding in big ways. 76% of marketers are in the process of increasing their content marketing budgets. It’s Affordable Content marketing costs around 60% less than outbound marketing. When the same budgets were used, content marketing was found to also generate 3x as many leads. In fact, it’s one of the cheapest types of marketing out there. A great content strategy can come down to a single video, infographic or guide. All that matters is that you produce something that’s valuable and authentic enough to be worth promoting. Your Customers...